Choosing the appropriate digital advertising platform is important because it will help you allocate the proper budget needed for your digital marketing needs, as well as maximize the output for your business marketing goals.
Digital Marketing is like an investment to better your business or brand.
As with any investment, it’s imperative that you understand every aspect of it before proceeding to decide which digital platform you want to use.
It is also important to ask yourself who you want to advertise to your business to and why.
By identifying those two questions you’ll be able to narrow down exactly what you want and getting the best return on your investment.
What are your marketing goals?
The first step you need to research thoroughly is the marketing goals of your business.
This can be in the form of increasing exposure and awareness of your business or perhaps driving more traffic to your website.
Regardless, depending on your specific goals, you may want to opt for specific platforms to effectively maximize the use of your budget.
Each of the digital marketing platforms will have certain advantages and disadvantages that you want to look into.
And in case you’re wondering, there isn’t a “one size fits all” digital advertising platform. As we mentioned above, the best way is to identify your marketing goals.
If your goal is to generate awareness and exposure for your business, we highly recommend using Google Ads for their extensive search network and display ads.
Google Ads is the most common digital advertising platform that used world-wide.
There are essentially five types of Google Ads, the first one is Search Ads, in the form of text that appears at the very top of search results.
The second, Display Ads, being the visual advertisements you see on the sidebars or headers of a website.
And there are also Video Ads, Shopping Ads and Apps Ads.
Another option you can use is by using Facebook’s awareness ads.
There you can target your graphical ads to certain types of population and Facebook will show it to as many of those that meet your specifications.
To increase the engagement of your business it is best done through social media networks as they allow you to interact directly with your audience.
For Facebook, you can utilize their engagement ads. This is visually similar to how you create regular posts on Facebook, but with greater finesse and with the ability to target certain people.
Similarly, you can do the same through Instagram. Being a visual medium, your Instagram ads should visually catch people’s attention.
More traffic to your website
For those who already have an established business or brand, and want to increase the traffic for their website then Google Ads is the perfect platform to use.
By using Google’s search network and display ads (and provided that you include a relevant keyword), you can have your links appear right at the top of the search results,
Facebook also has traffic ads that let you create campaigns and display them to those people most likely to click on links and visit your website.
Digital advertising platforms are an easy way to promote your business.
By learning which platform is most appropriate for your business, you can effectively use your marketing budget wisely, while maximizing the resources at hand.
If you’re still unsure which digital advertising platform is right for your brand or business, feel free to contact Island Media Management where we have a team of specialists that can evaluate and determine which platform is best for you.
As a leading digital marketing agency in Bali, we strive to create tangible results for our business partners because what we do works.