One of the most dreaded things to happen to your website is when its traffic takes a dip. Your email newsletter marketing, social media management, and content strategy are all on point, so what is causing the decline in traffic. More importantly, what do you do about it?
First things first: Don’t panic.
There are so many factors to take into account. Remember, common estimates indicate that Google updates its algorithm between 500-600 times in a year – and that does not include major updates such as Panda and Penguin. On this week’s blog article, Island Media Management investigates why keeping an eye on your website visits and performance may not be enough to keep your traffic growing.
Check 1: Take a peek at your code
If you have a look at Analytics and you see a complete disappearance of all traffic- it’s probably the tracking code itself. Occasionally, a website tweak can cause an accidental deletion of your Google Analytics tracking code.
The Google Analytics tracking code gives you accurate data on your website’s overall performance. It’s this easiest and most obvious check, but you’d be surprised how often this can happen if you’re working with a clumsy website developer. At Island Media Management, our team of marketing experts and detailed website developers work together to produce high-quality, SEO standard websites that guarantee to contribute to your business’ growth. For more information about our website design services, click here.
Check 2: Revise and analyze your keywords
How are the search terms you were ranking for last week – are they still holding up?
If your website previously made it to the top three search results and sees drops down to the seventh, eight, or ninth, this can cause major drop in visits to your website. We recommend to have a look at larger traffic-driving keywords and look at the bigger picture of your service or product.
If you experience an abrupt drop from the first page to the fifth page or more, this could be a sign that Google has detected a suspicious or outdated tactic that automatically decreases your search result ranking.
Not to worry if you’re at a creative block or have no clue as to what to target, there is plenty of keyword tracking software options that do the heavy lifting for you. Your role is just to check your rankings and look out for major keyword shifts. From there, you can collect a data that reveal how bad the drops in rankings are and then adjust to your SEO strategy accordingly.
Check 3: Watch your back!
Although Google has stated bad back links don’t hurt you explicity, they surely can. It’s better to be safe than sorry- analyze your backlink profile for toxic back links.
Even if you believe you have a solid and clean link building foundation, you could be in penalty territory before you know it – thanks to Google’s algorithm update: Penguin. It’s no harm to look for referral links that you wouldn’t want your website to be associated with. You can see these links at your referral traffic in your Google Analytics. Google Webmaster Tools is another good source of backlink information. Further to this, several third party link indexes such as Moz, Majestic and Ahrefs provide additional information. Simply pull up the data and ask yourself these questions:
- Do you have any partners from different parts of the world?
- Is there an increase in the number of links coming from a different language?
- Are there any links to pages that don’t exist on your website?
- Have you suddenly seen large volumes of links from only a few domains?
- Have you suddenly seen large volumes of links from shady or unrelated domains?
Those are a must to look out for as they could reveal evidence of a negative SEO campaign against your site. If you have uncovered toxic back links that need removing before any more of your traffic decreases, Island Media Management provides SEO expertise to get your website back on track. Consult with us for your tailored SEO service that suits your business goals.