If you are a webmaster, you appreciate the frustration that comes with staying up to date with search engine algorithms. If your website is not ranking highly for your target keywords, it is as good as dead. Without online visibility, your business is headed for oblivion which calls for the best search engine optimization strategies. Well, link building is fundamental in any SEO strategy because backlinks help you build authority in your niche and Google definitely loves this.
Your website’s link popularity directly affects your Google search ranking. The trick lies in building links with high-quality content. Here are some ideas on how you can achieve this:
1. Link Reclamation
Might you have valuable editorial links out there which you are not capitalizing on? Let’s say someone mentions your brand but they don’t link back to your website. You can easily reclaim that link as a right once you locate it. Brand mentions, product mentions and personnel mentions provide you with an opportunity to build valuable links which in turn increases your authority.
2. Link building with Screaming Frog
If you are looking for a premium SEO link building tool, Screaming Frog comes in handy. It is a resource that can be used by anyone and the ideas on the community are invaluable in building a lasting online impression. You can easily initiate relationships with reporters and bloggers. The tool helps you analyze links to your website which tells you when to enhance link building efforts.
3. Linking Out
While link building is the focus of your SEO campaign, you must remember the crucial place of linking out. Your website will enjoy enhanced awareness while you will also be providing opportunities for other sites to link with you. More importantly, Google will over time notice you have useful information which goes a long way in improving your ranking.
4. Capitalizing on Educational Link bait
Educational links matter and if you are able to create content that attracts such links, your SEO campaign will be on course. Educational sites remain a great source of high-quality links which search engines love. They are the most powerful links your website can gain and they will help your ranking skyrocket.
Link building strategies keep changing and as a webmaster, you have to stay up to date with such changes. From repairing broken links to reclaiming links, there are many creative way of attracting organic traffic.
Of course we know that the concept of backlinks can be complicated to understand when you are new in that domain. But you also need to remember that you cannot do without it, that is why you need to find out a solution. If you cannot do it alone don’t hesitate to contact IMM to get some professional help!