Instagram is now one of the most popular social media platforms – it is essential to help businesses with brand exposure and interact with their followers in meaningful ways that exceed beyond likes and followers.
Social media is now playing a huge role in the marketing industry. Island Media Management is Bali’s fastest growing digital marketing agency. Updated with the latest, smartest, and most effective marketing strategies, we are confident in providing clearly defined strategies to give you the solutions to your business goals.
Today with Island Media Management, we would like to share how to use Instagram as a way to drive traffic to your website.
- “Click the link in bio” strategy
Because Instagram doesn’t have the feature of clicking on a link on the caption, the only way to direct your visitors to your website is through your business’ Instagram bio.
Most brands would link visitors straight to their homepage’s landing page. But if you’re running a fast paced website like a blog or an e-commerce website, you can update this as many times as you like depending on what you’re promoting or have a specific call to action in mind. To do this, all you need to do is prepare a sounding for your next Instagram post about that particular call to action. For example: “To find out more information about 50% of all products, visit the link on our bio”
- Run an Instagram Ad campaign
Unlike the organic posts you find on Instagram, their Ads are clickable with their “Learn more” button that comes with the image you are choosing to promote.
By running an Instagram Ad campaign, you are not only driving traffic to your website but receive information about specific audiences that are clicking your Ad. These can vary from:
- Interests (hobbies)
- Instagram’s newest feature “Tag to view products”
Those running an e-commerce website can now breathe a sigh of relief because, with Instagram’s newest feature, users will stop suffering to find your products.
Instagram rolled out this new feature as a purpose to enhance customer and business experience. The steps to apply is simple and hassle free with no minimum spend.
- Instagram story’s feature of “Swipe up” or “See more”
Although organic Instagram stories aren’t linkable, if your account is verified, you can update your Instagram story about a discount, a new blog post, or any new content, and give users who see the story a teaser before swiping up to see more on your website.
Get started on your Instagram marketing efforts and join Island Media Management for a complete social media strategy that will kick start your business!