Welcome back to our blog where we discuss the 5 steps to building a new website for your hotel optimized for e-commerce! Before we advance, please read part 1 here so we stay on the same page as we run through the rest of the steps.
With every new website, there should be an accompanying SEO strategy to ensure that your hotel’s website is getting maximum visibility online. Whether you’re revamping an old one or starting from scratch, you’ll want to make sure that the technical and content elements are calibrated.
- Optimize URL’s and Meta descriptions: After your domain name, your URL is the most significant building block of your website’s overall structure. Here’s what makes a URL’s best practice: keep URL’s concise and simple, stay clear of using long unnecessary words, and avoid multiple redirects.
- Launching a new website without endangering your SEO: Making changes to your website can sometimes damage your current ranking on a search engine if you’re not careful. Be aware of the checks you need to perform before, during, and after your website is created. Google Analytics can also help you uncover which pages in your website needs improving, and the potential impacts it can play.
#2 Reputation management
When your website goes live, it’s important to maximize its presence on the internet.
To begin this, secure an account name with big social media platforms to prevent other businesses to claim your brand name, then commit to an effective and consistent social media strategy. It is also advised to encourage customers and guests to review your property for quality control and to address negative reviews professionally.
#3 Appealing content
Building a website doesn’t revolve around the visual appeal. To make most of the investment, you need to create your website with engaging content to encourage and inspire potential guests to stay at your property. Here are a few ideas on what content you can populate your website with:
- Video content: It is recorded by Google’s Traveler’s Road to Decision report that 66% of people watch travel related content when planning their next trip. So hosting a video about your property and its location highlights can be a great way to capture the interest of potential customers.
- Blogs: Most hotels create blogs mainly for SEO purposes, which is a mistake. Publishing copy paste content does not peek the interest of customers and neither does it interest the search engine. Create blogs that come with an insightful purpose. This will instill brand loyalty from people genuinely interested in what you have to say.
At Island Media Management, we believe that your hotel’s website is your best marketing tool. After years of experience working alongside big hotel names and the hospitality industry, and as Bali’s fastest.