How to Create a Social Media Strategy

In this digital age, having a social media presence – like Facebook, Instagram, Twitter, Pinterest or YouTube – is essential to keep up with your competition. It is just one […]

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The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference […]

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Strategies to Get more Twitter Followers in 2017

Twitter is one of the fastest growing social media platforms that are available and highly-relevant today. It is also one of the most powerful tools to be had that you […]

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Tips to Grow Your Hotel on Instagram

Instagram is an important social tool that you can take advantage of when promoting your hotel, villa or other properties. For those who aren’t on Instagram and are not too […]

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Twitter statistics to inspire you in 2017

In March 2006, Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass Twitter launched without too much hype but the revolution that the social network was to cause is now […]

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6 Major Mistakes to Avoid in Digital Marketing

Digital marketing provides immense opportunities for modern businesses. Nevertheless, budgets continue growing and new challenges are emerging, which calls for marketers to think outside the box. While the potential in […]

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How to Create an Effective Instagram Marketing Strategy

It’s big but bound to get bigger. That’s the conclusion every online marketer makes when it comes to Instagram. With 400 million monthly active users and 75 million users logging […]

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6 Ideas for a Successful Multi-Channel Social Media Strategy

The world of business marketing has changed greatly over the last few years. If your business is ramping up its marketing strategy, you may realize the largest percentage of your target […]

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Social Media Marketing Tips for Businesses – Part 3

A couple of years ago, billboards were erected by the roadside to enable advertisers to reach out to their target audience who spent a lot of time driving. Today, there […]

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Social Media Marketing Tips for Businesses – Part 2

Studies have shown that almost everyone has access to social media networks. This explains why social media is considered an important element of new age marketing. Social media marketing involves […]

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