social media strategy Archives - Island Media Management

The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Strategies to Get more Twitter Followers in 2017

Strategies to Get more Twitter Followers in 2017

Twitter is one of the fastest growing social media platforms that are available and highly-relevant today. It is also one of the most powerful tools to be had that you can use to maximize your company’s inbound marketing efforts as you focus on approaching customers through relevant and helpful content. So effective is Twitter that […]

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Tips to Grow Your Hotel on Instagram

Tips to Grow Your Hotel on Instagram

Instagram is an important social tool that you can take advantage of when promoting your hotel, villa or other properties. For those who aren’t on Instagram and are not too familiar, Instagram is an extremely popular social networking application that allows you to share photos and videos to your followers directly from your smartphone. Imagine […]

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Twitter statistics to inspire you in 2017

Twitter statistics to inspire you in 2017

In March 2006, Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass Twitter launched without too much hype but the revolution that the social network was to cause is now being felt across the globe. If you are an internet marketer, it is important to appreciate the power of this social media network in order […]

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6 Major Mistakes to Avoid in Digital Marketing

6 Major Mistakes to Avoid in Digital Marketing

Digital marketing provides immense opportunities for modern businesses. Nevertheless, budgets continue growing and new challenges are emerging, which calls for marketers to think outside the box. While the potential in online marketing is immense, you have to get it right if you are to avoid the pitfalls that ruin most marketing campaigns.  Here are some […]

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Social Media Marketing Tips for Businesses – Part 2

Social Media Marketing Tips for Businesses – Part 2

Studies have shown that almost everyone has access to social media networks. This explains why social media is considered an important element of new age marketing. Social media marketing involves using social media sites to acquire traffic, as well as reaching existing and prospective businesses. Social media marketing is dynamic in nature; hence requires you […]

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