social media Archives - Island Media Management

Social Media and Website – Why You Need Both

Social-Media-and-Website-–-Why-You-Need-Both---3

Digital Marketing is continuously changing. A digital marketing strategy is required for every well-working business. The question “is a website or social media better for my business?” is asked more often than you can imagine. If you are running a business within hospitality industry, you should check our tips on Digital Marketing Strategy for Hospitality .  […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Growing your Instagram audience with these 3 strategies

Growing your Instagram audience with these 3 strategies

Instagram has taken the social media marketing world by storm. With it’s remarkable user growth statistics and fun, engaging, and user-friendly posting options. These are just some of the many reasons why the public has turned to the social media platform. As Bali’s fastest growing digital marketing agency, we have our speculations. We’re here to […]

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How to Use Facebook Pixel

How to Use Facebook Pixel

Facebook Pixel is all about retargeted advertising. If previously, marketers would worry about traditional click-through rates, Pixel is proving to be more valuable as it converts display ads into retargeted ads. This means, Pixel lets you follow-up with visitors who had visited your website and make targeted offers based on their actions or pages that […]

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Tips to Grow Your Hotel on Instagram

Tips to Grow Your Hotel on Instagram

Instagram is an important social tool that you can take advantage of when promoting your hotel, villa or other properties. For those who aren’t on Instagram and are not too familiar, Instagram is an extremely popular social networking application that allows you to share photos and videos to your followers directly from your smartphone. Imagine […]

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