SEO Archives - Island Media Management

SEO for independent hotels

SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing strategy that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO isn’t always as simple as it sounds. In fact, it is a strategy that is complex and constantly changing to the search engines algorithms, making […]

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A Match Made in Heaven: SEO & Content development

A Match Made in Heaven: SEO & Content development

Businesses of all sizes -from corporate industries to small local ones- need a cohesive approach to a successful digital marketing front. If you’re seeking to achieve online domination, calibrating your SEO and content development aspect of your website is important. As Bali’s most reputable digital marketing agency, Island Media Management is ready to help you […]

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Is keywords in SEO still necessary for hotels?

Is keywords in SEO still necessary for hotels?

The perfect SEO strategy is a never ending debate between marketers since forever. In the last couple of years, the importance of keywords playing a role in SEO has become more and more spoken about between digital marketing experts. What started it all To understand this debate, we’ll need to rewind briefly to 1995 when […]

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5 Reasons to Go Mobile

5 Reasons to Go Mobile

The use of smart phones and tablets have been sky-rocketing in recent years. Since last year, it is reported that mobile device use in nearly all major markets has now surpassed desktop use. Following this trend, digital marketers and web developers should be expected to follow mobile development standards. Despite this overwhelming trend, it is […]

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Traffic Slump got you in the Dumps?

Traffic Slump got you in the Dumps?

One of the most dreaded things to happen to your website is when its traffic takes a dip. Your email newsletter marketing, social media management, and content strategy are all on point, so what is causing the decline in traffic. More importantly, what do you do about it? First things first: Don’t panic. There are […]

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What to do when SEO can’t save the day?

What to do when SEO can’t save the day?

“The only constant is change” This cliched phrase is probably the only way a marketer can describe their relationship in the ever changing search engine optimization (SEO). Google’s algorithm is constantly changing, which means your SEO strategy revolves and evolves around it. Luckily, Google’s Webmaster Guidelines clearly notes down what they are looking for: Make […]

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Values we live by: A responsive website design

Values we live by: A responsive website design

Developers and website designers revolve their optimization of a webpage through the advice of the world’s largest search engine: Google. This is because it helps a webpage get recognized by Google based on its constantly changing algorithms and benefits for SEO purposes. In 2015, the search engine finally took a stance on the topic of […]

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Values we live by: SEO’s value to your business

Values we live by: SEO’s value to your business

Digital marketing has become a powerful and in demand tool by many businesses. Some are even successful because of these strategic and effective marketing tactics, especially with social media. However, a lot of these companies are still lacking knowledge in basic SEO. There are 3 essential parts of SEO any business owner should know: It […]

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