search engine Archives - Island Media Management

How Competitive Data Improves Search Engine Marketing

How Competitive Data Improves Search Engine Marketing

Competitive advertising observations helps marketers make more strategic decisions. It is one of the most useful and important sources that can identify your Search Engine Marketing (SEM) targets and provide fundamental input to improve your overall marketing strategy. The analysis can turn complex depending on the factors you choose to take into consideration. In order […]

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Why Tags Are Important For SEO

Why Tags Are Important For SEO

Your SEO campaign needs to be strong if you are to boost traffic and revenue from your brand. One of the most important things to do, in addition to increasing your presence on social media and building backlinks, is on-page optimization. Tags are an essential aspect of doing so. They have been found to boost […]

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The Importance of Sitemaps

The Importance of Sitemaps

When it comes to optimizing websites, many people forget or underestimate the importance of sitemaps. Sitemaps website is a guide through your website that is given on a single page. It shows the structure of the website indicating the sections and how they are linked.   The importance of sitemaps to make it easier for […]

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Is Your Website Marked SPAM by Search Engine

Is Your Website Marked SPAM by Search Engine

We have detected duplicated content/pages (website marked spam) on our clients and ask them to do immediate action as it’s hurting their ranking in google or any search engines. The reason being is that search engines began to penalize a website that has duplicated content or pages with an aim to increase rankings. Usually people do […]

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Why optimize your websites for mobile devices

Why optimize your websites for mobile devices

UPDATE- 21 November 2014: Google is now identifying mobile-responsive websites directly in its results pages. Read the newest article about the importance of responsive website design here. Can you imagine what you would have thought if you had seen one of the latest mobile devices twenty years ago? I think we would have all looked […]

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