search engine optimization Archives - Island Media Management

Implementing SEO for independent hotels

Implementing SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing element that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO doesn’t seem as simple as it sounds. It is complex and constantly changing to the search engines algorithms, so it is common for people to […]

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SEO for independent hotels

SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing strategy that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO isn’t always as simple as it sounds. In fact, it is a strategy that is complex and constantly changing to the search engines algorithms, making […]

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A Match Made in Heaven: SEO & Content development

A Match Made in Heaven: SEO & Content development

Businesses of all sizes -from corporate industries to small local ones- need a cohesive approach to a successful digital marketing front. If you’re seeking to achieve online domination, calibrating your SEO and content development aspect of your website is important. As Bali’s most reputable digital marketing agency, Island Media Management is ready to help you […]

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Is keywords in SEO still necessary for hotels?

Is keywords in SEO still necessary for hotels?

The perfect SEO strategy is a never ending debate between marketers since forever. In the last couple of years, the importance of keywords playing a role in SEO has become more and more spoken about between digital marketing experts. What started it all To understand this debate, we’ll need to rewind briefly to 1995 when […]

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Traffic Slump got you in the Dumps?

Traffic Slump got you in the Dumps?

One of the most dreaded things to happen to your website is when its traffic takes a dip. Your email newsletter marketing, social media management, and content strategy are all on point, so what is causing the decline in traffic. More importantly, what do you do about it? First things first: Don’t panic. There are […]

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What to do when SEO can’t save the day?

What to do when SEO can’t save the day?

“The only constant is change” This cliched phrase is probably the only way a marketer can describe their relationship in the ever changing search engine optimization (SEO). Google’s algorithm is constantly changing, which means your SEO strategy revolves and evolves around it. Luckily, Google’s Webmaster Guidelines clearly notes down what they are looking for: Make […]

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Values we live by: SEO’s value to your business

Values we live by: SEO’s value to your business

Digital marketing has become a powerful and in demand tool by many businesses. Some are even successful because of these strategic and effective marketing tactics, especially with social media. However, a lot of these companies are still lacking knowledge in basic SEO. There are 3 essential parts of SEO any business owner should know: It […]

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The dark side of SEO

The dark side of SEO

Search engine optimization ensures visibility in organic (non-paid) search lists. SEO is one of the hottest, most diverse, rapidly changing means of digital marketing. Sincerely said, it is understandable every single day, millions of internet users utilize search engines – such as Google – seeking for products and services. But, SEO also have the dark […]

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