ppc Archives - Island Media Management

How to Increase Revenue through Digital Marketing

Targeted Advertising Revenue increase

The internet is gradually becoming the common ground where people conduct their businesses, therefore it is in your best interest to establish a solid digital marketing strategy to secure your revenue. In fact, it is becoming much easier and secure for businesses to establish their operations online. Therefore, in order to keep up with your […]

Read More

4 ways to Supercharge your Online Audience Strategy

4 ways to Supercharge your Online Audience Strategy

Since the beginning of Internet search marketing, marketers have used the power of keywords as proxies to represent user intent. A modern day SEO tactic that allows businesses to improve online presence is to focus on specific keywords to entice your visitors. But how accurate are these keywords? Can they precisely predict a user’s next […]

Read More

The Difference between SEO and PPC

The Difference between SEO and PPC

The online marketplace is highly volatile and for any business to survive, every marketer has to be overly innovative. While there are millions of websites being built daily, Google says only 52.5% make any revenue. This means building a website is no longer a guarantee of online success. Search engine ranking and digital marketing matters […]

Read More

SEO vs PPC – The Showdown

SEO vs PPC – The Showdown

One of the greatest challenges you will face as an online marketer is of course attracting traffic and ranking highly on search engine result pages (SERPs) for your targeted keywords. There are two main strategies to achieve this; search engine optimization (SEO) and pay per click (PPC) marketing. SEO or PPC? The Basics One classic […]

Read More

5 Reasons to Invest in Paid Search for Inbound Marketing

5 Reasons to Invest in Paid Search for Inbound Marketing

Inbound marketing must be part of your strategies because customers are now smarter. With increased competition for online consumers, you have to place your products prominently. Shoppers today are doing their research by reading reviews and checking social media for recommendations. With inbound marketing, you nurture a customer until the purchase stage. This is where […]

Read More

PPC or SEO ?

PPC or SEO ?

This research makes it clear that it’s very important for your brand to have a strong presence in the search engines, ensuring that you’re in front of your target audience. However, there’s still a big decision to make – whether to use SEO(Search Engine Optimization) or PPC (Pay-Per-Click )to get in front of your target? Done correctly, both […]

Read More

Does your PPC Campaign Pass the Mobile Test?

Does your PPC Campaign Pass the Mobile Test?

Looking for success online? Then you simply can’t ignore mobile technology. Any online marketer will tell you that mobile technology plays, and will continue to play, an important role in online communication. Mobile technology is more easily avail able and affordable to the larger population and therefore ought to play a critical role in your […]

Read More
Want to find more information about how we can help? Contact Us Now