online marketing Archives - Island Media Management

What Digital Advertising Platform is Right for Your Business?

What is UI Website Design?

Choosing the appropriate digital advertising platform is important because it will help you allocate the proper budget needed for your digital marketing needs, as well as maximize the output for your business marketing goals. Digital Marketing is like an investment to better your business or brand. As with any investment, it’s imperative that you understand […]

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How To Choose The Best Digital Marketing Agency?

Digital Marketing Agency

On this article, we will talk about how to choose the proper digital marketing agency that understand you and your business. With more and more businesses being conducted online, it is imperative to create a solid digital marketing presence for your business. On top of that, there are many digital marketing platforms out there that […]

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Instagram’s Update: Removing Fake Followers

Instagram Update Removing Fake Followers

Have you heard of Instagram’s latest update? The app recently announced that they will be fighting against fake followers, fake likes, and fake comments. As more and more brands and influencers use Instagram as a platform to sell, more accounts are using third-party apps to deceptively grow their number of followers in order to increase […]

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4 things to avoid with Website Design

4 things to avoid with Website Design

Your website design serves as your online profile, a platform where you can showcase to the world what you have to share and offer. The first impression of any website is its user interface and design elements. The design of a website can subconsciously impact the way your audience views your company or brand. A […]

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Search Engine Optimization Tips 2019

Search Engine Optimization Tips 2019

In order to rank and compete for online presence you need to create content that has a sense of direction and substance. This requires you to optimize for the latest Search Engine Optimization (SEO). The parameters for SEO are constantly changing and being updated to require more stringent content and context. In this article we […]

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Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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SEO for independent hotels

SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing strategy that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO isn’t always as simple as it sounds. In fact, it is a strategy that is complex and constantly changing to the search engines algorithms, making […]

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