online marketing Archives - Island Media Management

Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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SEO for independent hotels

SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing strategy that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO isn’t always as simple as it sounds. In fact, it is a strategy that is complex and constantly changing to the search engines algorithms, making […]

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Online Life: An Inviting Company Online

Online Life: An Inviting Company Online

How can you properly appeal to potential customers with your brand – choosing your business over competitors as the right choice? Countless questions that revolve around appealing to the people have entered our marketing office. At Island Media Management, we not only find solutions to problems, but we learn from them. Being based in one […]

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2017’s Top SEO Tips

2017’s Top SEO Tips

There is no doubt that internet technology has fully revolutionized modern business.  Every company is now scrambling to build a stronger digital presence through various digital marketing techniques. If you have no search engine optimization (SEO) strategy, it is highly likely that you are nowhere near achieving marketing goals. The volatile nature of SEO practices […]

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Hospitality Digital Marketing Trends

Hospitality Digital Marketing Trends

In an ever-evolving, constantly changing, highly digital world, how does one’s company keep up? A cutting-edge app here, a website update there, a new online platform—all these are just some of the modern-day challenges that create a hurdle in reaching out to the company’s true target market. One industry that’s having to deal with these […]

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Most Recommended Internet Marketing Strategies

Most Recommended Internet Marketing Strategies

The internet marketing platform is rapidly changing and its influence continues to grow. With more and more people accessing the internet every day, contemporary marketing practices have shifted tremendously in a bid to exploit this new target market. The numbers related to internet marketing reflect these ongoing changes; according to Global Web Index, 87% of internet […]

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2017’s Must-Have SEO Strategy Elements

2017’s Must-Have SEO Strategy Elements

Are you struggling to make headways in the volatile internet market? You are not alone. Google says that while thousands of websites are indexed daily, only a few actually make any revenue. As an online marketer, you have to appreciate the fast-paced nature of the online platform in order to stay ahead. If you are […]

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Content Marketing for Business Growth

Content Marketing for Business Growth

The online marketing landscape continues changing rapidly and as a marketer, it is important to stay up to date with these changes. With more competition for the internet users, there is need for a paradigm shift by reworking your existing marketing strategies to suit these new developments. One of the most important ingredients for online […]

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