Marketing Archives - Island Media Management

SEO vs PPC – The Showdown

SEO vs PPC – The Showdown

One of the greatest challenges you will face as an online marketer is of course attracting traffic and ranking highly on search engine result pages (SERPs) for your targeted keywords. There are two main strategies to achieve this; search engine optimization (SEO) and pay per click (PPC) marketing. SEO or PPC? The Basics One classic […]

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Blogging is Important for your Business

Blogging is Important for your Business

Many people know that blogging is important for their business, yet not many understand that part of the secret to blogging is to provide fresh content on a regular basis. Some people understand the importance of blogging as such, they spend so much time making sure that each post is perfect that they end up […]

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Inbound Link Building and Its Importance for SEO

Inbound Link Building and Its Importance for SEO

The internet landscape keeps changing and as a website owner, it is important to keep up with these changes. While internet marketing is rapidly developing, there is one thing every marketer must appreciate. The importance of search engine optimization (SEO) cannot be gainsaid. If your site is not ranking highly on search engine result pages […]

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5 Reasons to Invest in Paid Search for Inbound Marketing

5 Reasons to Invest in Paid Search for Inbound Marketing

Inbound marketing must be part of your strategies because customers are now smarter. With increased competition for online consumers, you have to place your products prominently. Shoppers today are doing their research by reading reviews and checking social media for recommendations. With inbound marketing, you nurture a customer until the purchase stage. This is where […]

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What Does Mobile Friendly Mean

What Does Mobile Friendly Mean

In order to access the web, people are using many different devices that include home theatre displays, bet books, desktop PCs, smart phones and tablets. It is clear that this particular trend is not about to go away and this means that web developers must ask themselves a pertinent question, “How do we ensure that […]

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Instagram Stories for Social Marketers

Instagram Stories for Social Marketers

If you’re familiar with Snapchat, you know that it was Instagram’s biggest competitor. However, over the past few weeks, Instagram has managed to gain ground on its competition by introducing a feature that Snapchat has i.e. Instagram Stories. While Instagram Stories may seem like a copy of Snapchat to the uninformed onlooker, it is in […]

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Email Marketing Increase Conversion

Email Marketing Increase Conversion

Ever wonder why people nowadays use email marketing as an effective strategy to update their clients on any news? It doesn’t take days for us to explain why it is such an integral part of online marketing these days. In fact, it can drive a lot of leads to the business. Wondering how and why? […]

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