Marketing Archives - Island Media Management

6 Exciting Website Design Trends for 2019

Website Design Trends

In this article we’ve listed 6 design trends for you to consider to give your website a fresh new look for 2019. The way your website is designed plays a vital role in how your audience will perceive your business or brand. For many businesses, the Internet has become an important platform for reaching out […]

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What is Yandex and Why it can grow your Russian Market

What is Yandex and Why it can grow your Russian Market

In this article we will be discussing how you can potentially incorporate the Russian demographic into your digital marketing plan, by using Yandex. Part of growing your business is knowing which online advertising market you want to target for your audience. By knowing which market you’re targeting, you can precisely tailor your digital marketing resources […]

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What is UI Website Design?

What is UI Website Design?

When a visitor first opens your website, their first impression will typically fall on the design and layout of your site. Together, those two elements form the User Interface, or UI, of your website. This will form the way your audience will experience and interact with your site – and by extension, your company or […]

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How To Choose The Best Digital Marketing Agency?

Digital Marketing Agency

On this article, we will talk about how to choose the proper digital marketing agency that understand you and your business. With more and more businesses being conducted online, it is imperative to create a solid digital marketing presence for your business. On top of that, there are many digital marketing platforms out there that […]

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SEO vs PPC – The Showdown

SEO vs PPC – The Showdown

One of the greatest challenges you will face as an online marketer is of course attracting traffic and ranking highly on search engine result pages (SERPs) for your targeted keywords. There are two main strategies to achieve this; search engine optimization (SEO) and pay per click (PPC) marketing. SEO or PPC? The Basics One classic […]

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Blogging is Important for your Business

Blogging is Important for your Business

Many people know that blogging is important for their business, yet not many understand that part of the secret to blogging is to provide fresh content on a regular basis. Some people understand the importance of blogging as such, they spend so much time making sure that each post is perfect that they end up […]

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Inbound Link Building and Its Importance for SEO

Inbound Link Building and Its Importance for SEO

The internet landscape keeps changing and as a website owner, it is important to keep up with these changes. While internet marketing is rapidly developing, there is one thing every marketer must appreciate. The importance of search engine optimization (SEO) cannot be gainsaid. If your site is not ranking highly on search engine result pages […]

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5 Reasons to Invest in Paid Search for Inbound Marketing

5 Reasons to Invest in Paid Search for Inbound Marketing

Inbound marketing must be part of your strategies because customers are now smarter. With increased competition for online consumers, you have to place your products prominently. Shoppers today are doing their research by reading reviews and checking social media for recommendations. With inbound marketing, you nurture a customer until the purchase stage. This is where […]

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What Does Mobile Friendly Mean

What Does Mobile Friendly Mean

In order to access the web, people are using many different devices that include home theatre displays, bet books, desktop PCs, smart phones and tablets. It is clear that this particular trend is not about to go away and this means that web developers must ask themselves a pertinent question, “How do we ensure that […]

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