marketing strategy Archives - Island Media Management

What is UI Website Design?

What is UI Website Design?

When a visitor first opens your website, their first impression will typically fall on the design and layout of your site. Together, those two elements form the User Interface, or UI, of your website. This will form the way your audience will experience and interact with your site – and by extension, your company or […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Top Brands’ Instagram Marketing Great Ideas

Top Brands’ Instagram Marketing Great Ideas

With more than 600 million users, Instagram is definitely a force to be reckoned with; a platform that should definitely be kept an eye on. It’s continuously growing day by day and is not showing any signs of slowing down anytime soon. And, if the introduction of Instagram Stories, Instagram Live and other new features […]

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Digital Marketing Trends for The Hospitality Industry

Digital Marketing Trends for The Hospitality Industry

If you are in the hospitality industry you cannot afford to ignore digital marketing. With technology being so accessible to just about everybody, it is time to take advantage of it. Here are some trends that will give you more mileage with your marketing efforts in the hospitality industry for 2017: Digital Marketing Trends Use […]

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Developing a Twitter Marketing Strategy

Developing a Twitter Marketing Strategy

One of the more popular social media platforms, Twitter has a total of 1.3 billion user accounts and 313 Monthly Active Users (MAUs). In fact, 23% of all social media users in the United States are Twitter users. There are 500 million tweets posted every day! Twitter is definitely causing a revolution in the area […]

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5 Reasons to Invest in Paid Search for Inbound Marketing

5 Reasons to Invest in Paid Search for Inbound Marketing

Inbound marketing must be part of your strategies because customers are now smarter. With increased competition for online consumers, you have to place your products prominently. Shoppers today are doing their research by reading reviews and checking social media for recommendations. With inbound marketing, you nurture a customer until the purchase stage. This is where […]

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Top Digital Marketing Trends to Drive Your Business

Top Digital Marketing Trends to Drive Your Business

If you are an online marketer, then you understand how volatile this business can get.  Every new day comes with newer ideas which must be integrated into your overall digital marketing mix. Your target audience today is more informed, probably even better than you are due to easy access of information.  As such, you need […]

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6 Major Mistakes to Avoid in Digital Marketing

6 Major Mistakes to Avoid in Digital Marketing

Digital marketing provides immense opportunities for modern businesses. Nevertheless, budgets continue growing and new challenges are emerging, which calls for marketers to think outside the box. While the potential in online marketing is immense, you have to get it right if you are to avoid the pitfalls that ruin most marketing campaigns.  Here are some […]

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Social Media Marketing Tips for Businesses – Part 2

Social Media Marketing Tips for Businesses – Part 2

Studies have shown that almost everyone has access to social media networks. This explains why social media is considered an important element of new age marketing. Social media marketing involves using social media sites to acquire traffic, as well as reaching existing and prospective businesses. Social media marketing is dynamic in nature; hence requires you […]

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