Google Archives - Island Media Management

Make Your 404 Pages More Useful

Make Your 404 Pages More Useful

Have you ever clicked on a link and been redirected to a 404 page? Frustrating, right? 404 pages are those pages that users see when they click on links to pages that no longer exist on a website. These pages may have been deleted or the website may have been deleted all together. Users are […]

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Basic Digital Marketing Strategies

Basic Digital Marketing Strategies

Making your business found by your customers is super tricky, and since you have some marketing strategy in place, have you also considered Digital Marketing? Not only that it is the latest trend, Digital Marketing reduces your Marketing cost significantly. If you have just started your business, here are the things that you need to […]

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Managing Multiple Social Media Using These Tools

Managing Multiple Social Media Using These Tools

Social media has become an integral part of online marketing. Any truly effective online marketing strategy will include a social media aspect. However, social media platforms keep emerging almost daily and their popularity grows almost overnight. It can be difficult to keep track of multiple social media platforms in order to engage with your target […]

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How to Strengthen Google+ Marketing

How to Strengthen Google+ Marketing

Whenever you engage in Google+ marketing, it’s important to make sure that people are actually paying attention to what you’re saying. Fortunately, there are some ways to strengthen your engagement with your audience. Encourage People to Engage Whether you know it or not, there’s a format that you need to follow to encourage other people […]

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Which Search Engine?

Which Search Engine?

Which search engine should you target? This is a common question that gets asked by our clients and it is one that is fairly simple to answer although perhaps people don’t actually realize why. If I asked you to get guess which one is the search engine you should target then I think you would […]

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Google+ & Rankings

Island Media Management

There have been a number of correlation studies done over the past few years to determine if Google+ does have some influence over search engine results. A recent report from Moz suggested that after Page Authority, a URL’s number of +1’s is more highly influential that any other factor. They went on to say that […]

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8 Ways to give Google what it wants

8 Ways to give Google what it wants

When you use a search engine like Google, what are you looking for? Most likely you’re looking for a website with high quality information, goods or services in the field of your desire. You want the information well structured and easy to understand. And that’s exactly what Google is trying to provide for their users. […]

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6 Top Google Analytic Reports in 5 minutes

6 Top Google Analytic Reports in 5 minutes

For many of our clients we know they have a Google Analytic’s account but they don’t know how to use it effectively, nor do they have the time to learn.  Fair enough, after all, that is why we have SEO service providers like myself and the many other SEO companies out there. So today I […]

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Google Page Speed Analysis

Google Page Speed Analysis

If you didn’t know already then you will today – the loading speed of your web pages have an effect of the performance of your site, and thus  can affect your search engine placement! Google Page Speed is a great new tool for web developers that allow us to analyse our web pages to see […]

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