Facebook Archives - Island Media Management

The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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How to use social influencers successfully to market your hotel?

How to use social influencers successfully to market your hotel?

Have you ever thought about connecting with powerful social media influencers to boost your hotel business? With a well-planned strategy, Influencer Marketing for hospitality is a potential channel in a world where digital marketing is taking over the traditional marketing methods. At Island Media Management, our supportive team is ready to deliver tailor-made Influencer Marketing […]

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Facebook Boost Posts or Promoted Posts

Facebook Boost Posts or Promoted Posts

Facebook has evolved form an ordinary social media network to one of the most important business marketing platforms. With over 1.86 monthly active users (MAUs) and 1.15 billion daily active users (DAUs), this is an influential platform every marketer should leverage. There are already over 4 million advertisers today on Facebook, a 50% growth from […]

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Maximize Facebook Ads Conversion

Maximize Facebook Ads Conversion

Facebook is currently the largest social platform online. With 1.71 billion active users, it is a gold mine for any brand that wants to increase its visibility and Facebook Ads is the most effective way to do it. Facebook Ads allows you to spread your message to Facebook users who aren’t necessarily your followers. The […]

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