Facebook advertising Archives - Island Media Management

The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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How to Use Facebook Pixel

How to Use Facebook Pixel

Facebook Pixel is all about retargeted advertising. If previously, marketers would worry about traditional click-through rates, Pixel is proving to be more valuable as it converts display ads into retargeted ads. This means, Pixel lets you follow-up with visitors who had visited your website and make targeted offers based on their actions or pages that […]

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Facebook Boost Posts or Promoted Posts

Facebook Boost Posts or Promoted Posts

Facebook has evolved form an ordinary social media network to one of the most important business marketing platforms. With over 1.86 monthly active users (MAUs) and 1.15 billion daily active users (DAUs), this is an influential platform every marketer should leverage. There are already over 4 million advertisers today on Facebook, a 50% growth from […]

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Capitalizing on New Facebook Trends for Your Business

Capitalizing on New Facebook Trends for Your Business

What comes to mind when you think social media? Of course, Facebook is top on the list. Consider there are 1.65 billion monthly active Facebook users (MAUs) with 1.09 billion logging in daily. On average, Facebook likes and shares are viewed on 10 million websites daily. Without doubt, this is the quintessential social media platform. […]

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Facebook Trends 2016 – Part II

Facebook Trends 2016 – Part II

Facebook is a platform changing at a high pace which brings fast moving trends with it. In our last blog post we pointed out some of the current Facebook trends and the importance of optimizing. Now we will focus on more trends for mobile devices, upselling and cross-selling for travel and e-commerce and automation. Mobile […]

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Facebook Marketing Cheat Sheet 2016 – Part II

Facebook Marketing Cheat Sheet 2016 – Part II

As a social media platform,¬†Facebook offers so many features, and even, new inventions. With so many things it has, Facebook not only become an online social media for individual, but indeed an important online marketing tool for companies and businesses. Next 5 Steps: Last week we introduced five steps on how to maximize on Facebook, […]

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Facebook Marketing Cheat Sheet 2016 – Part I

Facebook Marketing Cheat Sheet 2016 – Part I

Facebook, although constantly challenged by social media platforms that are emerging such as Google+, remains the most popular among the social media networks with over 1.06 billion members. Businesses all around the globe finally comprehend the potential it holds in helping them achieve their goals in marketing and sales. Of the companies that have used […]

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