digital marketing tips Archives - Island Media Management

Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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The Benefits of Digital Marketing

The Calculated Benefits of Digital Marketing

Many people are still not aware of the benefits of digital marketing. When use in companies, small or big, digital marketing can help the businesses grow  their revenue and well-prepared while compete with other competitor. Google confirms in a study with IPSOS Hong Kong, that companies have a 2.8 times better revenue growth expectancy when […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Why Must Have a Mobile-Friendly Website?

Why Must Have a Mobile-Friendly Website?

Is your business website struggling to contribute to the achievement of your overall company marketing goals? If so, it’s likely due to the fact that the design was not done with mobile devices in mind. According to Google, the use of mobile internet has surpassed desktop usage by leaps and bounds. And with over 80% […]

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Most Recommended Internet Marketing Strategies

Most Recommended Internet Marketing Strategies

The internet marketing platform is rapidly changing and its influence continues to grow. With more and more people accessing the internet every day, contemporary marketing practices have shifted tremendously in a bid to exploit this new target market. The numbers related to internet marketing reflect these ongoing changes; according to Global Web Index, 87% of internet […]

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Online Marketing for Your Business – Part 1

Online Marketing for Your Business – Part 1

As an entrepreneur or a business owner marketing your business should be at the top of your priority list. Marketing creates awareness for your business or your brand and significantly increases your business when it is done right. Online marketing has slowly gained popularity over the years. It has its advantages as well as disadvantages. […]

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Modern Business Approach to Online Reputation Improvement?

Modern Business Approach to Online Reputation Improvement?

Most businesses have mastered the online reputation management process; they are collecting reviews, responding to them, managing negative ones, engaging in responsible online conversations and they are supporting all this with offline customer support. They have their act together but the process does not end here; they need to always be ahead of the customer […]

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