digital marketing tips Archives - Island Media Management

What is UI Website Design?

What is UI Website Design?

When a visitor first opens your website, their first impression will typically fall on the design and layout of your site. Together, those two elements form the User Interface, or UI, of your website. This will form the way your audience will experience and interact with your site – and by extension, your company or […]

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What Digital Advertising Platform is Right for Your Business?

What is UI Website Design?

Choosing the appropriate digital advertising platform is important because it will help you allocate the proper budget needed for your digital marketing needs, as well as maximize the output for your business marketing goals. Digital Marketing is like an investment to better your business or brand. As with any investment, it’s imperative that you understand […]

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The 9 Most Important SEO Trends in 2019

Search Engine Optimization Tips 2019

Search Engine Optimization, or SEO, is ever changing – you should pay attention to these upcoming SEO trends in 2019. SEO plays a prolific role in helping your brand or business stand out from the competition and drive valuable traffic to your website. Optimizing your SEO will drive traffic, increase exposure for your website and […]

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Website Design for Mobile

Website Design for Mobile

Everyone is constantly on their smartphones, communicating with one another or simply browsing for information and entertainment. In this mobile era, having a website design for mobile is vital for businesses. More and more users are accessing websites through their smartphones rather than desktops. It is important for businesses to ensure that their website visitors […]

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Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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The Benefits of Digital Marketing

The Calculated Benefits of Digital Marketing

Many people are still not aware of the benefits of digital marketing. When use in companies, small or big, digital marketing can help the businesses grow  their revenue and well-prepared while compete with other competitor. Google confirms in a study with IPSOS Hong Kong, that companies have a 2.8 times better revenue growth expectancy when […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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