digital marketing strategy Archives - Island Media Management

Digital Marketing Strategy for Hospitality

Digital Marketing Strategy for Hospitality Social Media

Marketing a hotel is a complex undertaking, that’s why you need to understand the digital marketing strategy for hospitality. Advances in technology have meant that hotels have had to take their marketing campaigns to the digital marketplace. This is a whole new landscape for many hotels. It can be difficult trying to find a successful […]

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Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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The Benefits of Digital Marketing

The Calculated Benefits of Digital Marketing

Many people are still not aware of the benefits of digital marketing. When use in companies, small or big, digital marketing can help the businesses grow  their revenue and well-prepared while compete with other competitor. Google confirms in a study with IPSOS Hong Kong, that companies have a 2.8 times better revenue growth expectancy when […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Online Life: An Inviting Company Online

Online Life: An Inviting Company Online

How can you properly appeal to potential customers with your brand – choosing your business over competitors as the right choice? Countless questions that revolve around appealing to the people have entered our marketing office. At Island Media Management, we not only find solutions to problems, but we learn from them. Being based in one […]

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Top Brands’ Instagram Marketing Great Ideas

Top Brands’ Instagram Marketing Great Ideas

With more than 600 million users, Instagram is definitely a force to be reckoned with; a platform that should definitely be kept an eye on. It’s continuously growing day by day and is not showing any signs of slowing down anytime soon. And, if the introduction of Instagram Stories, Instagram Live and other new features […]

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Most Recommended Internet Marketing Strategies

Most Recommended Internet Marketing Strategies

The internet marketing platform is rapidly changing and its influence continues to grow. With more and more people accessing the internet every day, contemporary marketing practices have shifted tremendously in a bid to exploit this new target market. The numbers related to internet marketing reflect these ongoing changes; according to Global Web Index, 87% of internet […]

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Most Important SEO Strategy in 2017

Most Important SEO Strategy in 2017

It is no longer a secret that for a business to survive in today’s cut-throat internet platform, it has to fare well on search engine result pages (SERPs).  Gone are the days when a fancy website was all one needed to attract traffic and to rank highly on search engines. Search Engine Optimization (SEO) is […]

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Why Tags Are Important For SEO

Why Tags Are Important For SEO

Your SEO campaign needs to be strong if you are to boost traffic and revenue from your brand. One of the most important things to do, in addition to increasing your presence on social media and building backlinks, is on-page optimization. Tags are an essential aspect of doing so. They have been found to boost […]

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