digital marketing agency Bali Archives - Island Media Management

Google Broad Core Algorithm Update

Recover from Google Algorithm Update

Last week Google confirmed the release of an update on their search algorithm.  The internet is a continuously changing and updating landscape. With a significant portion of the web managed by Google, it is important that we tune in whenever they make changes to their algorithm.  This week, we released a broad core algorithm update, […]

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Instagram’s Update: Removing Fake Followers

Instagram Update Removing Fake Followers

Have you heard of Instagram’s latest update? The app recently announced that they will be fighting against fake followers, fake likes, and fake comments. As more and more brands and influencers use Instagram as a platform to sell, more accounts are using third-party apps to deceptively grow their number of followers in order to increase […]

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Search Engine Optimization Tips 2019

Search Engine Optimization Tips 2019

In order to rank and compete for online presence you need to create content that has a sense of direction and substance. This requires you to optimize for the latest Search Engine Optimization (SEO). The parameters for SEO are constantly changing and being updated to require more stringent content and context. In this article we […]

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Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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The Benefits of Digital Marketing

The Calculated Benefits of Digital Marketing

Many people are still not aware of the benefits of digital marketing. When use in companies, small or big, digital marketing can help the businesses grow  their revenue and well-prepared while compete with other competitor. Google confirms in a study with IPSOS Hong Kong, that companies have a 2.8 times better revenue growth expectancy when […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Implementing SEO for independent hotels

Implementing SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing element that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO doesn’t seem as simple as it sounds. It is complex and constantly changing to the search engines algorithms, so it is common for people to […]

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SEO for independent hotels

SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing strategy that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO isn’t always as simple as it sounds. In fact, it is a strategy that is complex and constantly changing to the search engines algorithms, making […]

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