digital marketing agency Bali Archives - Island Media Management

Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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The Benefits of Digital Marketing

The Calculated Benefits of Digital Marketing

Many people are still not aware of the benefits of digital marketing. When use in companies, small or big, digital marketing can help the businesses grow  their revenue and well-prepared while compete with other competitor. Google confirms in a study with IPSOS Hong Kong, that companies have a 2.8 times better revenue growth expectancy when […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Implementing SEO for independent hotels

Implementing SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing element that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO doesn’t seem as simple as it sounds. It is complex and constantly changing to the search engines algorithms, so it is common for people to […]

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SEO for independent hotels

SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing strategy that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO isn’t always as simple as it sounds. In fact, it is a strategy that is complex and constantly changing to the search engines algorithms, making […]

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4 ways to Supercharge your Online Audience Strategy

4 ways to Supercharge your Online Audience Strategy

Since the beginning of Internet search marketing, marketers have used the power of keywords as proxies to represent user intent. A modern day SEO tactic that allows businesses to improve online presence is to focus on specific keywords to entice your visitors. But how accurate are these keywords? Can they precisely predict a user’s next […]

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Growing your Instagram audience with these 3 strategies

Growing your Instagram audience with these 3 strategies

Instagram has taken the social media marketing world by storm. With it’s remarkable user growth statistics and fun, engaging, and user-friendly posting options. These are just some of the many reasons why the public has turned to the social media platform. As Bali’s fastest growing digital marketing agency, we have our speculations. We’re here to […]

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How the hospitality industry conquers Instagram

How the hospitality industry conquers Instagram

Instagram and the hospitality industry are a match made in heaven. Whether it comes to visuals of delicious food and beverages or panoramic travel shots, the industry will never suffer from the lack of content to entice customers. To influence customers or make a statement, it all comes down to how your business chooses to […]

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