content marketing Archives - Island Media Management

The Mobile Thumb Zone

The mobile thumb zone

Today we are going to talk about the ‘’Thumb Zone’’ on mobile devices and why it is so important. In 2019, almost everybody has a mobile phone, for some people, it is the most important thing in their lives. They search, communicate, navigate and even buy products with the phone. What is the Thumb Zone? […]

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Content Marketing for Business Growth

Content Marketing for Business Growth

The online marketing landscape continues changing rapidly and as a marketer, it is important to stay up to date with these changes. With more competition for the internet users, there is need for a paradigm shift by reworking your existing marketing strategies to suit these new developments. One of the most important ingredients for online […]

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Tips to Get the Best Out of Your SEO Efforts

Tips to Get the Best Out of Your SEO Efforts

The SEO landscape has shifted tremendously over the past few years. While strategies for SEO were previously centered on the use of keywords, search engines have now become ‘smarter’. Factors influencing success in SEO have now changed with mobile-friendliness taking the top spot. The following are expert tips to help you maximize your SEO efforts. […]

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How to find more Content ideas – Part 2

How to find more Content ideas – Part 2

This is a continuation from the previous article (Part 1). You have probably found yourself struggling to come up with new ideas. Or better still, you have heard and tried some of the well-known tactics for getting content ideas like keeping a notebook at all times so you can jot any ideas that strike or […]

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How to find more Content ideas – Part 1

How to find more Content ideas – Part 1

It is obvious that content is the fuel that oils the engine that is your website. That is, without content, no matter how well designed your website is, it will be meaningless in your quest to dominate the online space. However, the challenge lies with being able to produce meaningful content consistently because you may […]

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5 Big Digital Marketing Stats We Learned From Dmexco

5 Big Digital Marketing Stats We Learned From Dmexco

Dmexco is a major international digital marketing conference that took place in Cologne, Germany, this year. Digital marketers should take heed. This year’s conference gave us a number of key takeaways. There are 5 Big Digital Marketing Stats We Learned From Dmexco this year. 1. Instagram Opens its Ad Business Previously, Instagram’s ad business was […]

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