The Mobile Thumb Zone

Today we are going to talk about the ‘’Thumb Zone’’ on mobile devices and why it is so important. In 2019, almost everybody has a mobile phone, for some people, […]

Read more

The Art of Storytelling – Why Hotel Guests Love a Story

Think of the last time you had a memorable visit to a hotel. Chances are you’ve got a personal connection – a story to be told from the experience you […]

Read more

Building a strong content strategy for strong content marketing

As leaders in digital marketing, we have well acknowledged that content marketing is nothing without content strategy. It would be like a wheel-less boat, floating aimlessly on the internet. With […]

Read more

Content Marketing for Business Growth

The online marketing landscape continues changing rapidly and as a marketer, it is important to stay up to date with these changes. With more competition for the internet users, there […]

Read more

Tips to Get the Best Out of Your SEO Efforts

The SEO landscape has shifted tremendously over the past few years. While strategies for SEO were previously centered on the use of keywords, search engines have now become ‘smarter’. Factors […]

Read more

How to find more Content ideas – Part 2

This is a continuation from the previous article (Part 1). You have probably found yourself struggling to come up with new ideas. Or better still, you have heard and tried […]

Read more

How to find more Content ideas – Part 1

It is obvious that content is the fuel that oils the engine that is your website. That is, without content, no matter how well designed your website is, it will […]

Read more

4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update

The term ‘Mobilegeddon’ has become a big part of content marketing. It refers to Google’s SEO changes whereby websites not catering to mobile users will see a big downward swing […]

Read more

5 Big Digital Marketing Stats We Learned From Dmexco

Dmexco is a major international digital marketing conference that took place in Cologne, Germany, this year. Digital marketers should take heed. This year’s conference gave us a number of key […]

Read more

Will Your 2016 Digital Marketing Plan Knock it out of the Park?

Every good company has a marketing plan. If you haven’t already thought about your 2016 digital marketing plan, time is running out. You need to make sure your plan has […]

Read more