We first work to identify and define where you want to go- your key business objectives. With these objectives in mind, we then assess your current position and performance. Once we know where we are in relation to where we want to be, we put together a strategy based on a set of SMART (specific, measurable, agreed-upon, realistic and time-bound) goals that are aimed at achieving the overall business objectives.
There is no way to publish a description of our business consulting services because there is no cookie-cutter solution to each client’s unique business needs and challenges. In broad terms, we work hard to understand each owner’s values and goals, then work to make them a reality. Here are a few examples of our work in action.
Every hospitality business we’ve ever talked to about bookings wants to increase direct bookings on their own dotcom address to improve profitability and reduce OTA commissions.
A decades-old resort was in need of a marketing facelift. We capitalized on the awesome history of the resort to refresh and rejuvenate the brand while staying true to its class and heritage.
A recent client was at near-full capacity but lacked the technical expertise to implement a comprehensive channel manager to carefully control inventory pricing and maximize revenues.
With the emerging buying power of the Chinese middle class, they are quickly moving up the charts of FIT reports across Southeast Asia. We help clients tap into this market without giving everything to agents.
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Strategy Consulting Successes
After Google.com, YouTube is the second most visited website in the world. What better platform to locate and engage new potential customers?Learn More
Taking the time to ensure that your marketing messages and service processes are aligned with the top-line goals of the business is a critical step that is often overlooked.Learn More
Developing and positioning a great brand is a labor of love. In today’s noisy and competitive hospitality landscape, great brands don’t just survive, they succeed.Learn More
Instagram is a hugely popular social network for visually inspired brands. Let us help your business make use of effective marketing strategies on Instagram.Learn More
Reach people who are not connected to your web pages yet, get more likes and promote your products; Facebook Advertising is a great way to do all of these things.Learn More
Targeted display advertising across a variety of ad vendors, not just Google Display Network, can directly increase ad reach.Learn More
SEO helps create a durable sales channel out of your own brand.com website by attracting potential guests from search engines.Learn More
Putting your brand message in front of people on the go is a time-tested method of generating brand awareness and desired outcomes.Learn More
Direct targeting and engagement of users online is an excellent way to promote brand recognition, acquire new customers and drive direct bookings.Learn More
When used in a focused manner as part of a comprehensive marketing strategy, print advertising absolutely has a place in the 21st century.Learn More
It’s important to know what the world thinks about your brand. We monitor the web on your behalf and report what people are saying.Learn More
Also known as “remarketing,” retargeted marketing is a way to regain users who came to your site but failed to make a booking.Learn More
Corporate brand identity and creative ad development services will help your business stand out from the crowd.Learn More
Native English, Mandarin and Bahasa Indonesia content development and editing services to ensure your message is perfect.Learn More
Creating compelling and engaging social media content is a very real part of ensuring your business is perceived with consistency.Learn More
Professionally managed PPC and CPM campaigns on Google, Bing and Yahoo! drive bookings or brand awareness.Learn More
We consult with our clients to identify which technologies work best for them, then get them implemented effectively.Learn More
We build hotel and hospitality websites to increase brand awareness, increase direct bookings and decrease OTA commissions.Learn More
We help clients with ad buying, production and placement for physical outdoor, transit, print and digital advertising media.Learn More