Yoga is trendy these days, and creating a strong social media presence for your yoga business may be a good idea to optimize your visibility and attract customers.
Yoga is said to be a “beautiful, healing, love-filled way to connect with our bodies.”
This story is what you want to convey through your social media marketing plan.
Social media is viral and gather many users together.
Social media can be a great help since it will help you target potential customers.
When browsing through Instagram, Facebook, Twitter, or any other social media platforms, people are looking for the content they are interested in.
Social media is not only for teenagers anymore! Nowadays, it is one of the best ways to advertise your business.
It can be very beneficial when you have a great digital marketing strategy.
These tips will help you make sure to launch high-quality content to attract your customers.
Choose your design
It is essential to keep track of your design. You want your business to look consistent on social media and your website. Keep it harmonious.
For your photos, try to choose an app that suits you most to filter your photos and try not to use different filters to keep your image tone uninformed.
The same principle applies for your caption.
If you decide never to use emoticons, then never use them.
If you decide to use some, then integrate them in your captions (but not too many).
Your caption could be your own created content, or you could choose to post inspirational quotes.
Both ways can work.
Post only quality content
Focus on the quality rather than the quantity of content and split into two categories: promotional or non- promotional.
Self-promotional posts should be limited to no more than 50% of your posts.
You can include a link to your website or a special offer page for more details.
The rest of the content online should consist of photos of your yoga studio and your classes.
This illustrates what your business is about and what you do.
You can post photos, quotes, and even short videos to show some tips to perform a challenging yoga posture, for example.
Engage with your community
Through your posts, engage with your community and interact.
Post your content and react to the comments: like and reply to them.
Make sure to bring attention to your community and make them feel important.
Don’t hesitate to re-post the content they have tagged you in.
You can also launch a campaign based on a photo contest.
For example, to encourage people to take photos in your yoga studio using your designated hashtag.
This will automatically give your yoga studio more visibility on social media and drive further engagement.
Consider social media advertising
You can advertise your business through social media ads like Facebook, Instagram, and others.
It will appear as a sponsored content in the targeted audience’s newsfeed.
Choose your targeted audience and design a captivating ad to catch the eye of your users.
Then your chosen ad platform will do the work for you. It will cost you less than 100$ a month, depending on your budget, and can help you drive online conversion.
Social media advertising can be a great option, but you can also promote your content for free taking advantage of the hashtags under your post.
Make sure to use popular but niche hashtags.
Popular ones will help you appear in many results whenever people are looking for something general.
Niche hashtags will help you appear to targeted search with a high rate of potential engagement.
Which social media to use for Yoga Business?
It depends on the content you intend to post, but for the yoga industry, posting visual content (photos and videos) is the best option.
There are several popular social media to help you build brand awareness.
Instagram allows you to share photos and videos with more than 400 million users.
It is mostly used by a younger set of audience (under 35 years old) but is equally used by men and women, so it ensures you a good parity.
Facebook gathers over 1.55 billion users, which means you will need to have a Facebook account!
Create your business page and share the URL of your website.
Facebook offers different interesting display buttons such as “sign-up” which acts as a “call-to-action” when you are promoting your yoga class or a special yoga event.
If you are unsure of your social media strategy, do get in touch with us.
At Island Media Management, we can help manage your social media accounts and online advertising!