How many of you out there are trying to look after your social media campaign but finding it very hard to keep up?
If you are charged with looking after your companies social media campaigns then you may find that it is more difficult than you realise. Many small business owners & marketing managers in Bali who have to look after this in house have great intentions when it comes to social media but quickly find out that interacting on a daily basis can be demanding.
What I plan to do today is show you how you can make life a bit easier for you when it comes to planning your social media campaign. After all, social media is critical these days when it comes to ranking well in the search engines and providing great customer service. Are you ready? Let’s get to it!
Social Media Campaigns
With all great endeavours it pays to be organised and it is vital that your social media efforts work in an organised and effective way. Let’s have a look at the steps you need to follow:
Plan your Social Media Campaign
Ask your self this…..”What am I trying to achieve from my social media campaign?”
Many people forget to ask this question and thus they tend to lose there way fairly quickly. Understanding your goals and targets allow you to determine how successful your social media campaign is.
What is a viable target? Perhaps your targets may be one of the following:
– Reassure potential customers that your business is reputable and credible.
– You want to reach out and actually connect with your audience.
– Provide great brand exposure.
– Increase word of mouth marketing.
– Aid customer service and communication.
What ever your target, keep that in mind at all times.
Content is King!
With any social media campaign you need to think about what type of content you plan to put out to your target market. Oops, did you think about your target market? If not then you should probably think about who you are trying to target. How you approach teenagers will certainly be different to how you approach older generations.
When it comes to content for your social media campaign there are a few approaches you can take:
– Create new content about your business and products.
– Create new topics of conversation that you think will interest your target market.
– Share other great content on the web with your readers.
New content will always be the most valuable content for your social media campaign although never discredit the vast amount of great content that is out there already on the internet. If you find really cool material on Google+, Facebook or twitter then share it with your readers.
Do I post it on Social Media Sites?
If you have great content then you need to keep this in mind-
– Content on Facebook has a functional life of around 70 minutes.
– Content on twitter has a functional life of around 5 minutes.
– Content on your blog lasts forever and also has great value when it comes to ranking in search engines.
Is it clear yet? Create great content and put it on your blog, then share your blog pages on your social media pages.
Tying Social Media Together
The big challenge with social media is all about getting the content written and then distributing it to your social media sites. Many of the businesses we work with at Island Media Management just don’t have time to effectively manage their posts and content. Some companies employ teams in house to work on their social media, others employ external companies such as Island Media Management to look after their social media.
So what are the advantages of employing an external company to manage your social media campaigns?
– Generally much cheaper than employing full time staff
– Companies, like IMM, have years of experience in managing social media campaigns
– Reduced management time – no staff management issues
– Flexible contracts allow you to change companies that don;t perform well; it is much harder to change under performing staff.
If you are a Bali based business who is struggling with Social Media then come and meet us at Island Media Management and we can show you how we can help boost your online marketing efforts through our social media services.
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