Tips on Choosing a Social Media Agency
The social media user statistics today are powerful enough to excite any internet marketer. Take a look; Facebook boasts over 1.8 billion monthly active users (MAUs) and1.5 billion daily active users (DAUs), Twitter has over 300 million monthly active users (MAUs) while LinkedIn has over 500 million users.
The International Telecommunications Union (ITU) says there are over 3.29 billion internet users globally and of these, 2.5 billion are actively involved in social media.
Social Media Management
These numbers highlight the prominent role of social media in online marketing. While pay per click (PPC) used to be the main focus in online marketing, you have to appreciate the new role that social media networks can play. It not only increases brand mentions thus boosting visibility but also leads to higher conversion. Social media also provides a more flexible platform for engagement.
While social media engagement is crucial, it is also very taxing to manage your own accounts. You need to constantly monitor what is going on and this may distract you form the core business. This is where a social media management company comes into play. These experts have the resources, time and expertise to actively monitor your accounts and promote your brand online.
However, there are so many social media agency out there and to find the best, you need to make an informed choice. Below are some tips to help you identify a reliable social media agency for your business:
- Understand your needs: Before hitting the market, make sure you know what the social media agency needs to do. This means assessing your needs based on your company’s goals. For instance, confirm whether you need the management firm to build social profiles, posts, retweets or whether this will be done in-house.
- Evaluate the company: Take time to research the company you wish to hire by reading online reviews and testimonials, checking their social media platforms including LinkedIn and also asking for referrals.
- Expertise: Check the skillset the company is bringing on board by looking at other projects they have completed. A good social media manager must be innovative, exhibit excellent communication skills, use emerging technology for monitoring and evaluation and possess the ability to think on their feet.
- Understand the purchasing phases: Your social media management team must have a strong business understanding to ensure every stage in the buying process benefits from the social media strategy being used.
A social media expert must also understand the concept of business marketing and branding to guarantee a better ROI. Just like us here, at Island Media Management, the right choice when you are looking for a social media agency in Bali, Indonesia. Contact us now for more info about how we can help you gain success online through social media management.