Every year, Google changes its algorithms and online businesses have to keep their websites updated, if they want to stay on top of the search results. As search engine optimization techniques are constantly evolving and no predictions can be made, it’s hard to figure out what’s still important for your website, and which techniques are slowly getting irrelevant.

Today, we want to give you an overview of some of this year’s emerging SEO trends.

Google SEO Trends 2014
Image: www.blog.getrank.org

SEO Trends

Keyword Research – Has always been an essential factor when it comes to the optimization of your site. This won’t change in 2014. To help you get the right keywords onto your page, Google offers his Keyword Planner for free. You can use the tool to find keyword suggestions, the search volume of certain keywords, as well as the level of competition, which helps you to keep updated and outrun your competitors.

On-Page SEO – Spamming, stealing of content and bad link building are increasing every day. That’s why the production of unique, high-quality content on your website is getting more and more important to achieve and maintain a high search engine ranking. To assure that Google, as well as your readers and customers understand what your website is about, you have to include the most relevant keywords in your URL, Title tag, heading- and image tags as well as in your content!

Google+ and Google Authorship – Like Facebook, Twitter, and other social media platforms, Google+ is getting increasingly important to SEO. If you link your freshly produced content to your Google+ account, you can add credibility to your businesses content and therefore boost your SEO! Google Authorship also implements nice snippets including the author’s profile picture in the search results, which will also lead to a higher ranking and more clicks.

Mobile SEO – If your page isn’t already optimized for mobile usage, this should be your first priority regarding SEO in 2014. The first thing to do is guaranteeing that all the elements on your webpage are mobile-friendly, so your page won’t look unprofessional if you visit it from any mobile device. Voice search is increasing and Google is trying to keep up with this development, so you should also keep that in mind while implementing your keywords and -phrases!  Do you have a ‘click to call’ feature? If not, get one. Also make sure that your website loads quickly! Google likes mobile pages that emerge within one second.

As you can see it’s really important to keep up to date with the latest SEO Trends of 2014 if you want to stay ahead of the search results. If you have any further questions, feel free to contact us anytime.

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