To compete with Search Engine Optimisation (SEO), it is necessary to have the best tools, whether it is free or paid, at your fingertips. Island Media Management believes that having access to these tools can reveal new business opportunities, save time, and keep track of your SEO and find ways to optimize it.

Many of our clients who began their business with us have progressed with their team when it came to communication. These tools allowed the team to create, present, and review data together. With the great extent of tools out there, it is difficult to know which one may be relevant to your business goals. We’ve compromised a list of tools for each SEO category we have found to be easy to understand, time-saving and important:

SEOKeyword analysis

Keyword Planner from Google: Keyword Planner is a free SEO tool provided from Google. It allows you to plan your search network campaigns, collect performance insights, and see keyword ideas. Keywords guide your audience to your site. And judging by how popular your website is, depends greatly on how you utilize your keywords.

Rankings tools

Google search console: Google search console is a free service that enables you to maintain and monitor your site’s performance. It’s a handy tool if you’re relying on Google as a search engine to increase the chances of your site being included in search results. You can sort your ranking position and target the keywords. It’s a monster of a tool because you can also use it for Link removal. This lets you temporarily block pages that could be spam! These unnatural links indicate that your website might not have the quality or content to be interesting enough. To gather this information, Google search console is a great choice.

Google AnalyticsContent effectiveness

Google Analytics: If your business mantra this year is to work smarter, not harder, Google Analytics is the tool for you. The most beneficial SEO data is the type that helps you better understand your audience and how they interact with your site and its pages. No tool quite delivers that data like Google Analytics does. With the help of the previous tool, Google search console, you’ll be able to use webmaster tools that help you identify issues with your site. It makes it easier to analyze and determine whether your content is contributing to the increase in rankings. The best part is that it’s absolutely free!

Link building tools

Majestic: Link building still stands as one of the greatest contributions to keeping your ranks on the top. Links aren’t everything, but it has the ability to analyze the popularity of your website and pages based on the number and popularity of pages linking to them. Along with evaluating metrics like trust, spam, and authority. Majestic is one of the best link intelligence tools available today. It’s not free, but to use Majestic and its strong performance as a business tool, we suggest investing in it. You will have a variety of valuable tools at your disposal.

screaming frogTechnical SEO tools

Screaming Frog: Regarded as one of the most valued SEO Tools, Screaming Frog is excellent for those looking to dig around the ‘back-end’ of their site. It is flexible and can crawl extremely quickly when it comes to analyzing data. Even in real-time. The primary benefit of using Screaming Frog is the ability to search for and filter various issues. It’s almost a must for anyone with a website.

We hope this list has given you an insight to how important it is to optimize your website with these powerful tools. Many think of SEO being 100% technical, but the funny thing is, most of this data is based on human action.

Before you start, you might need another insight from our blogs :

As the fastest growing SEO Agency in Bali, Island Media Management is at your service.

We already work with many clients to help them in Website Design, Search Engine Optimization, managing Google Ads Campaign and leveraging their Social Media through Social Media Management or Social Media Ads.

What we do works.

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