These SEO tips are proven based on our experiences. If you’re in the hospitality industry, you know the importance of your hotel’s visibility in search engines and online platforms. Perhaps you’re looking to attract more guests to your hotel or increase the exposure to your hotel. Then having a proper SEO is an invaluable aspect of your digital marketing strategy. In this article, we’ll be going over some tips to help you with your hotels’ SEO.
SEO Tips #1: Step-by-Step
The concept of SEO can be intimidating at first. Therefore it’s advised to start on a smaller scale and improve as you learn. You can do so by writing unique page titles and refine your meta descriptions. These small steps are often overlooked by larger, more established businesses and websites. In addition to improving your SEO over time, having properly structured page titles help your web visitors navigate easier throughout your site.
SEO Tips #2: Know your Keywords
If you were planning to travel somewhere and find a hotel, what would you search?
If you were planning to find a hotel within your price range and quality, what types of keywords or phrases would you use in your search?
If you were looking for a comparison or a review for a hotel, what keyword would you use to search that information?
Try to place yourself as the customer of your hotel and answer the intent of each keyword that been used.
Finding the right keywords require you to deeply understand the mindset of your guests, which includes their opinions, location, interests, tendencies and much more. Keywords are an integral part of your SEO as they can help you specify which audience and demographic you want to attract to your hotel specifically. Don’t feel bad if you don’t have all this information yet, you’ll have the chance to update and refine the keywords as you gather more information on your guests.
SEO Tips #3: Speed Optimization for SEO
Another important one is speed. A good hotel website balances the content between images, videos, and other web elements to create a seamless user experience. How well your webpage ranks also has a small part in how quickly they load. If it takes too long to load a landing page, for example, it can negatively impact your ranking.
Also, think about your potential customers, if they have to wait too long for a page to load, they might end up “bouncing” from your page, which also impacts negatively on Google. Therefore, having a slow website can hinder your conversion rates. Inspect your site and see where you can optimize the content and media to balance them while still having quick load times.
SEO Tips #4: Create Meaningful Content
When the competition is fierce, you need to step up your content game to match your competitors. Referring back to what we said about keywords – it is generally a good idea to include them in your content or blogs. Additionally, writing more content on a specific topic can help you rank higher in that particular keyword. Keep in mind to not overuse the keywords as well – include them in your content with moderation.
We hope these tips will help you improve your hotel’s website rankings and SEO in general. SEO is a deep subject that requires careful fine tuning to get it right.
Are you a hotel or business owner? We can help your online platform rank better and optimize them for your needs.
Consult with our specialists at Island Media Management, our team consists of experts from different fields and backgrounds to help tailor the strategy and execution to fit your business needs.