SEO strategy for Food Business
Maybe you’re asking, why should you focus on improving your SEO for your Food Business?
Food businesses on the Internet are getting so popular that when a user is looking for a place to eat, he is instantly targeted by plenty of websites.
Back in 2011, there were already more than 10 million recipe searches a day on Google!
If you are a food business owner, you would want to stand out from the crowd and appear on top results of search engines.
To do this, you will need to choose the right SEO strategy for your food business and optimize your website and blogs.
SEO stands for search engine optimization and it refers to optimizing your website so it appears in the first page of search engine results.
Well, simply because you can generate a high amount of traffic to your website through SEO!
Food blogging is one of the most popular content on the web: recipes, tutorials, photos.
This makes it more of a challenge for your website to rank on the first page of Google as you will be competing with other content.
Fortunately, there are solutions to help you optimize your blogs and rank higher in Google.
Google will most likely show your website on the top result if your content matches the search query.
In order to optimize your website, you should focus on various components.
As a food business website, what people are likely to be searching for are your recipes, menu, and related information.
That is the reason why you need to optimize each one of your pages.
Go through all the things you need to do to improve your SEO:
Check your overall website
Make sure your sitemap is optimized. This may appear obvious but consider using a tool to do the sitemap of your site.
It will allow you to see any broken links you might have missed.
Use https to ensure a secured website.
Make your website responsive.
Keep only relevant internal links.
Does your website have a high loading speed?
Nowadays, people are very likely to quit your website if it takes too long to load.
Choose quality backlinks to improve your link building.
You can also check what anchor texts have brought traffic to your website.
That may give you an idea of the most successful keywords.
Check your CTR (click through rate).
Have people seen your link and clicked on it?
Congratulations! This means your website is relevant to their query.
Optimize your content
We are recommending to use Yoast SEO. It is available on WordPress.
Choose a focus keyword or key phrase and let it do the work for you!
It will “scan” your content and compare it to its “SEO checklist”.
If it finds any elements that can be improved, they will be listed under: Problems, Improvements or Good results.
Improve your Meta description
It is also called a “snippet” and this is what Google will display under the title and the link of your website on the search pages results.
A good meta description is about 150 words that contain the keyword, a good description of the content, and a call to action to visit the page.
However, sometimes Google may not find it ideal and will choose to display by itself an extract of your website instead if it thinks it can drive more clicks.
Choose the right keyword
Choosing your keyword should not be considered lightly.
One of the best ways to make sure to choose the right one is to put yourself into your customer’s shoes.
What would they be searching for? Then this can be your keyword.
However, do not choose your top-of-mind keyword because this means that everyone has thought of it and it can be a very competitive one.
Prefer niche keywords. You may attract less traffic but has the potential of driving high-quality ones.
If you still have no idea, find your inspiration on a keyword research tool such as KeySearch or use Google’s keyword planner.
Consider the importance of keyword density
An optimized website should have a good density, meaning that the keywords should be included several times on the page.
Nevertheless, be careful! The aim is definitely not to stuff keywords everywhere.
This may seem like any information to take on. Take your website’s optimization step by step.
Each time you make relevant updates, you will start seeing improvements in your website’s ranking!
Optimizing your website is not an easy task and you can feel overwhelmed with everything you need to do.
If you want to make sure you do not miss any steps in the process, Island Media Management can manage it for you.
Our professional teams are experts in SEO and will gladly assist you, especially for SEO in the food business, diving business, hotel business and much more.
If you have any questions, reach out to us and we will get back to you soon!