Many businesses and organizations in the world today are taking advantage of SEO to help their customers find them online. It is much easier to get customers if your website is visible on the top of search result pages(SERPs) for your target keywords.
This is where SEO comes in. Not everyone knows how to optimize their website though to make sure it ranks high on SERPs. Not to worry though, here are some ideas to help you with SEO for bloggers:
SEO Basics for Bloggers and Beginners
1. Use keywords wisely
The first step to a successful SEO campaign is proper keyword research. This is akin to market research to help you understand what your potential customers are looking for online. Keywords are the terms or phrases that an ordinary user types when searching for a product or service on a search engine. However, be careful not to use too many keywords in your content, as this may lead to penalties.
If the user types one or some of the keywords that you used in your pages, your web page is likely to feature among the results pages displayed on his browser (if you have taken care of other ranking factors as we will see).
The combination of various keywords naturally in the sentences increases the chances of a user landing on your page. Ensure you include your target keywords on the title, subtitles, URL, and throughout the content.
2. Write good titles
A good title not only includes your target keyword(s) but also works like a bait to draw in visitors to your website to read more of your content. This is because anyone looking for a product or service will first take a glance at your title and decide whether to read the rest of the page or not. If he does not find the title appealing, he/she will move to a different web page or website altogether.
As a rule of the thumb, use 65 characters or less on every title. Using more than 65 characters may lead to search engines truncating part of the title.
3. Build links to your website
Another factor that contributes to the ranking of your website on SERPs is back links; their number and quality. The biggest benefit of building quality links to and from your site is the fact that they help your website rank higher on search engines such as Google, Yahoo and Bing. This is especially true if authoritative websites in your industry are linking to your website.
This SEO tactic is referred to as back-linking. One of the best ways of building quality back links from authoritative sites is by producing quality content regularly and getting it shared widely on social media.
4. Write content frequently
As mentioned above quality content is a vital part of any successful SEO campaign. For that to work you have to ensure that you produce that content regularly. Do not let the content on your blog remain unchanged for too long. Your readers will get disinterested if they find the same content they read weeks ago.
For social media pages, ensure you post something every day or several times in a day. This consistency makes your pages rich with content and is more likely to make them feature on the results of search engine searches. The same goes for your pictures, videos and info graphics as well.
Get a Higher Ranking!
A combination of the above approaches will help you to drive targeted traffic to your blog or website. For the best results be sure to be consistent.
If you have more tips of SEO for bloggers or for beginners, please share with us.