Search Engine Marketing | Island Media Management

Search Engine Marketing

Very simply, search engine marketing is the process of actively placing your brand or business in a position to appear in the search engine results pages. Search engines have evolved incredibly since their invention (and continue to do so) but they continue to serve one primary purpose: help people find things on the internet.

Search engine optimization is aimed at securing organic, non-paid search results. It is best viewed as a long-term project that is often slow to deliver traffic, but results in semi-durable traffic delivery from the search engines. Paid advertising (also called pay-per-click, or PPC) turns on with the flip of a switch (and budget spend) but yields no long-term residual traffic volume. Both SEO and PPC are aimed at people who are actively searching and are great to drive specific conversion-oriented behaviors (sales!).

Finally, display advertising is a method to display visual ads to people who are actively searching the Internet, or viewing content related to your message. Display advertising can be a great way to generate brand awareness.

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Search Engine Marketing Successes

Handara Golf & Resort Bali takes advantage of our range of Search Engine Marketing services to improve their online position through SEO and paid advertising.

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Blue Karma Resort uses our search engine marketing services to help increase their direct bookings online by increasing visitors to the Blue Karma Resort website.

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Bali Hai Cruises asked us to improve their search engine rankings by utilizing our SEO services. Our success was delivered in large organic traffic gains year on year.

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WE ALSO DO THIS

YouTube Advertising

After Google.com, YouTube is the second most visited website in the world. What better platform to locate and engage new potential customers?

Strategy Consulting

Taking the time to ensure that your marketing messages and service processes are aligned with the top-line goals of the business is a critical step that is often overlooked.

Brand Management

Developing and positioning a great brand is a labor of love. In today’s noisy and competitive hospitality landscape, great brands don’t just survive, they succeed.

Instagram Advertising

Instagram is a hugely popular social network for visually inspired brands. Let us help your business make use of effective marketing strategies on Instagram.

Facebook Advertising

Reach people who are not connected to your web pages yet, get more likes and promote your products; Facebook Advertising is a great way to do all of these things.

Display Advertising

Targeted display advertising across a variety of ad vendors, not just Google Display Network, can directly increase ad reach.

PPC Google Ads

Island Media Management is a trusted Google Partner Agency. We work hard to implement smart, traceable AdWords campaigns to maximize our clients’ ROI.

Search Engine Optimization

SEO helps create a durable sales channel out of your own brand.com website by attracting potential guests from search engines.

Billboard & Transit Ads

Putting your brand message in front of people on the go is a time-tested method of generating brand awareness and desired outcomes.

SEM & Online Advertising

Direct targeting and engagement of users online is an excellent way to promote brand recognition, acquire new customers and drive direct bookings.

Print Advertising

When used in a focused manner as part of a comprehensive marketing strategy, print advertising absolutely has a place in the 21st century.

Reputation Management

It’s important to know what the world thinks about your brand. We monitor the web on your behalf and report what people are saying.

Retargeting

Also known as “remarketing,” retargeted marketing is a way to regain users who came to your site but failed to make a booking.

Design & Creative

Corporate brand identity and creative ad development services will help your business stand out from the crowd.

Copywriting

Native English, Mandarin and Bahasa Indonesia content development and editing services to ensure your message is perfect.

Social Media Management

Creating compelling and engaging social media content is a very real part of ensuring your business is perceived with consistency.

Booking Engines & Channel Managers

We consult with our clients to identify which technologies work best for them, then get them implemented effectively.

Website Design

We build hotel and hospitality websites to increase brand awareness, increase direct bookings and decrease OTA commissions.

Media Management

We help clients with ad buying, production and placement for physical outdoor, transit, print and digital advertising media.

Media Planning

Establishing the most cost effective use of your marketing budget is a critical step in maximizing your growth as a business.

Ask us about Search Engine Marketing