Very simply, search engine marketing is the process of actively placing your brand or business in a position to appear in the search engine results pages. Search engines have evolved incredibly since their invention (and continue to do so) but they continue to serve one primary purpose: help people find things on the internet.
Search engine optimization is aimed at securing organic, non-paid search results. It is best viewed as a long-term project that is often slow to deliver traffic, but results in semi-durable traffic delivery from the search engines. Paid advertising (also called pay-per-click, or PPC) turns on with the flip of a switch (and budget spend) but yields no long-term residual traffic volume. Both SEO and PPC are aimed at people who are actively searching and are great to drive specific conversion-oriented behaviors (sales!).
Finally, display advertising is a method to display visual ads to people who are actively searching the Internet, or viewing content related to your message. Display advertising can be a great way to generate brand awareness.
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Search Engine Marketing Successes
After Google.com, YouTube is the second most visited website in the world. What better platform to locate and engage new potential customers?Learn More
Taking the time to ensure that your marketing messages and service processes are aligned with the top-line goals of the business is a critical step that is often overlooked.Learn More
Developing and positioning a great brand is a labor of love. In today’s noisy and competitive hospitality landscape, great brands don’t just survive, they succeed.Learn More
Instagram is a hugely popular social network for visually inspired brands. Let us help your business make use of effective marketing strategies on Instagram.Learn More
Reach people who are not connected to your web pages yet, get more likes and promote your products; Facebook Advertising is a great way to do all of these things.Learn More
Putting your brand message in front of people on the go is a time-tested method of generating brand awareness and desired outcomes.Learn More
Direct targeting and engagement of users online is an excellent way to promote brand recognition, acquire new customers and drive direct bookings.Learn More
When used in a focused manner as part of a comprehensive marketing strategy, print advertising absolutely has a place in the 21st century.Learn More
It’s important to know what the world thinks about your brand. We monitor the web on your behalf and report what people are saying.Learn More
Also known as “remarketing,” retargeted marketing is a way to regain users who came to your site but failed to make a booking.Learn More
Corporate brand identity and creative ad development services will help your business stand out from the crowd.Learn More
Native English, Mandarin and Bahasa Indonesia content development and editing services to ensure your message is perfect.Learn More
Creating compelling and engaging social media content is a very real part of ensuring your business is perceived with consistency.Learn More
We consult with our clients to identify which technologies work best for them, then get them implemented effectively.Learn More
We build hotel and hospitality websites to increase brand awareness, increase direct bookings and decrease OTA commissions.Learn More
We help clients with ad buying, production and placement for physical outdoor, transit, print and digital advertising media.Learn More