Creating a remarkable SEO strategy for 2017 may seem daunting to some, but rest assured that it does not have to be difficult. It’s all a matter of taking into account all the factors that Google looks at, as well as learning how to incorporate them in attaining your SEO goals. Here are some things to consider:
SEO Strategy for 2017
Get a clear understanding of the current search trends.
With new features on the rise when it comes to what search engines are doing, it’s definitely wise to keep updated on these trends. This year, SERP features have been on the rise. This means that when showing search results, Google is now bringing up many different types of data as well as different types of markups. Besides this, there’s also a notable increase in instant answers that Google itself is providing, thus taking traffic away from you. In order to combat that, your content needs to be comprehensive—including keywords that are focused on the intent of the searcher, and you’ll need to be responsive as well, among other things.
Begin by figuring out your top level goals and then move forward with how your SEO efforts can help.
It is important to figure out how you can achieve your goals, for increased revenue for example, by using search engine optimization to either upsell or cross-sell. Map your priorities according to your needs and then go from there.
Have a map for keywords to content.
Based on your goals and tactics, create keyword phrases and terms that will be linked to your content on different pages. This means that each URL should target a particular keyword phrase or term that you can use to rank it with. Make sure it lines up with your current priorities.
Break it down into projects.
Assign discrete projects in order to make sure you’re staying on top of things and keeping to your timeline. Take note of the estimated time of delivery, the people who are assigned to that specific task, and an ordering system based on the expected ROI.
Have a clear measurement system.
Now that you’ve put it all together, you’ll want to also measure and report on the progress you are making. This is important information that needs to be relayed to your team, or client if you are with an agency or consultant group. In order to do this, you have to first create your project metrics which includes search volume, traffic, conversions and customer retention, just to name a few. With this information, you can clearly see whether your remarkable SEO efforts are bearing fruit or if you’ll need further improvements.
So, what are you waiting for? Let’s get started on working on your remarkable SEO and get to achieving your big picture goals. Click here for more information.