‘Hate’ is a strong word, but it’s also a strong feeling that we feel if we see a poorly done website. When you’re in the process of developing a website, it is essential to know what attracts visitors and what doesn’t.
Once you’re aware of major areas that affect your website such as website traffic and visitors opinion, you can improve your website shown through the deduction in bounce rate and higher traffic. Island Media Management creates every kind of website every day. Trying to meet the demands of the client well as guide them through what are the yes and no’s of a website can be challenging.
As a digital marketing agency, Island Media Management relies on a good website for good SEO results. Here are 5 major possibilities to why visitors find your website ‘unattractive’:
- It is taking forever to load
Our attention span is getting shorter by the day. Not only is it making us check our mobile devices a hundred times a day, but it is also making us impatient when it comes to waiting for websites to load.
Although search engines and online marketers had ignored page speed for years, usability experts are constantly pushing it in order to give the maximum overall user experience. Google, along with other search engines, have done a full 180० turn on this factor and made page speed an important ranking factor.
- It isn’t optimized for mobile
Everything is available on mobile devices now and it is considered to be the future of the internet. It is recorded that more searches are on mobile phones today compared to a laptop or desktop computer. This means that if you haven’t optimized your website for mobile, you are losing a majority of your traffic. Not to mention, search engines such as Google and Bing love a mobile responsive website. Other than making an adaptive website, make sure to fully optimize it by paying attention to detail such as fonts, font sizes, hyperlinks, button size, text visibility, etc.
- Possesses poor navigation
When a visitor lands on your website, do they know what to do? Or where to go? Or their next step? Website navigation is crucial, especially if you have a goal in mind that involves visitors to go to various pages or stay on your website longer. Try to take it in a perspective of a first-time visitor, if they are confused or not guided by a primary call-to-action, you can expect to lose them.
- Copy after copy after copy
Some people boost their SEO the wrong way by adding paragraphs and paragraphs of keyword stuffed copy. If you’re not offering the visitor important and valuable pieces of information about your services, then they would eventually leave. This can also do the opposite of SEO and give your website a higher bounce rate because of unnecessary content and unnatural flow. How do you think bloggers are successful? By building a community of loyal readers through posting regular, relevant, and high-quality content for humans to read, not crawlers.
It is bombarded with ads and pop ups
Don’t we all despise the feeling of scrolling through something we’re engrossed in, and suddenly an ad pops up in your face. Of course these ads depend on your website design, nature of its content, and target market, but in a nutshell, these pop ups impact SEO negatively by increasing bounce rate. If you still want to have these ads lying around, consider placing it on the left or right side of your website instead of having it dance around being distracting.
As a team of experienced marketing professional’s, Island Media Management offers clients a comprehensive and integrated media strategy as well as web development. Our goal is to provide a unique marketing service as well as educate our clients about the digital marketing world we live in today. Join us!
What we do works.