That’s a really good question for anyone who is thinking about advertising using Google Adwords. The great thing about Google AdWords is that it offers transparent traceability so that you can follow a user all the way from first click to booking. You can set your own budget and quickly determine if the campaign is a success- without waiting months like traditional print media.
We will create your adverts and choose keywords that you want to target related to your business. Your ads will then appear on Google so when people search for your keywords your adverts appears. You are directly advertising to people interested in you and thus you are attracting more customers to your website. You can then set where people will go once they click on your ad – perhaps they will make a purchase or learn more about your products/services.
Even if you are already appearing in Google search results, using Google Adwords allows you to target new audiences. It is also great for new websites that are not ranking well in organic search results. We will edit your adverts, adjust your budget and analyse results until we get the success you need. We can run a variety of different ads to specific languages and geographic locations. The great thing about Google Adwords is that you set the spending limit. And with the cost-per-click option, you’re only charged if people click your ads. This means that every dollar of your budget goes towards bringing new clients to you.
Island Media Management is proud to be recognized as an official Google Partner Agency. This rating means that we have achieved professional marketing certifications, have managed a significant advertising spend through the Google network, and that Google has assessed the quality with which we have managed our clients’ accounts.
At Island Media Management we can set up your Google Adwords campaign for a minimal fee. We then work on a monthly fee in order to manage and refine your Adwords campaign. On top of this you then need to work out a budget that you want to spend on your Adwords campaign.
There’s no minimum spending requirement – the amount that you pay for Google Adwords is up to you. You can, for instance, set a budget of ten dollars per day and a maximum cost of ten cents for each click on your ad. We will work with you to help you determine an effective approach.
Our dedicated team will assess keyword traffic and costs so that we effectively choose keywords that will maximize your budget. At the end of the day you will only be charged when people click on your ads, not when your ad is displayed.
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PPC Advertising with Google Adwords Successes
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