Although hashtags are quietly “supported” (they’re clickable as long as they are in the description) on Pinterest, they work very differently than they do on Twitter. In fact, the only reason to use them on Pinterest is for branding and cross-promotional (spreading awareness of your event) purposes.
Today, Pinterest’s hashtag support is limited, meaning that when you search for one, you will receive a lot of different types of words and phrases. Therefore, they’re almost pointless, but they do exist. So, make sure to use hashtags that are unique to your brand since general hashtags are too broad.
Making Pinterest Hashtags More Searchable
Although you want your keyword in your photo’s description because this is the only place where hashtags are clickable, it won’t simply show up just because you placed it there. However, there are some things that you can do to make your hashtags more searchable:
1. Include your hashtag’s keywords in your pin’s description and the photo file too.
2. Make sure that your domain has the hashtag’s keyword in it as well. This is a part of branding, which will enable your product or idea to catch on.
3. A short description of around 300 characters is more likely to show up. Plus, they get repinned more often.
Remember Good Pinterest Hashtag Etiquette
In all of your online dealings, you want to use good etiquette. This is no different with Pinterest. Therefore, there are some things that you should always remember here:
1. Do not overuse them as this is poor etiquette that will simply annoy other users. Of course, this will not help you at all.
2. When using more than one word in your hashtag, consistently capitalize the first letter from each word. It is always better to keep them as short as possible though.
3. Never use more than three hashtags or it will appear as though you’re spamming. Plus, other users will quickly lose track of what you’re trying to say. Furthermore, this turns others off, and then they will simply skip your pins opting for shorter pins instead.
4. Always include your hashtag in a sentence so it looks “clean.”
Since you can tweet your pins from Pinterest, it is still important to use hashtags. Just be aware of the way that you use them and always practice good etiquette. In doing so, you will find that your hashtags do have some value in your marketing efforts.