That’s a really good question for anyone who is thinking about advertising using Google Adwords. In reality you could say you have a 50 / 50 chance of success with an Adwords campaign. That doesn’t sound much, right? When you actually look at campaigns that have been well managed and analysed, the success rates increases drastically.
That is where Island Media Management comes in. At IMM we are able to set up, manage and analyse your Adwords campaign so that you maximise your marketing budget.
We will create your adverts and choose keywords that you want to target related to your business.
Your ads will then appear on Google so when people search for your keywords your adverts appears. You are directly advertising to people interested in you and thus you are attracting more customers to your website.
You can then set where people will go once they click on your ad – perhaps they will make a purchase or learn more about your products/services.
Google Adwords allows for a targeted reach.
Even if you are already appearing in Google search results, using Google Adwords allows you to target new audiences. It is also great for new websites that are not ranking well in organic search results.
You have greater control over your marketing budget.
We will edit your adverts, adjust your budget and analyse results until we get the success you need. We can run a variety of different ads to specific languages and geographic locations.
The great thing about Google Adwords is that you set the spending limit. And with the cost-per-click option, you’re only charged if people click your ads. This means that every dollar of your budget goes towards bringing new clients to you.
Google Adwords is perfect for local and regional targeting! We can set your ads so that only people in your local area will see your ads, perfect when your clients are all within ten miles of your office.
At Island Media Management we can set up your Google Adwords campaign for a minimal fee. We then work on a monthly fee in order to manage and refine your Adwords campaign. On top of this you then need to work out a budget that you want to spend on your Adwords campaign.
You set your budget!
There’s no minimum spending requirement – the amount that you pay for Google Adwords is up to you. You can, for instance, set a budget of ten dollars per day and a maximum cost of ten cents for each click on your ad. We will work with you to help you determine an effective approach.
Our dedicated team will assess keyword traffic and costs so that we effectively choose keywords that will maximize your budget. At the end of the day you will only be charged when people click on your ads, not when your ad is displayed.
If you want get started with an Adwords campaign then contact us at Island Media Management. If you are a Bali based business then we would be happy to come and meet you, or you are welcome to visit us at our office in Bali.