Online Marketing for Your Business – Part 2
Internet marketing, being a subset of digital marketing, is crucial to broaden the reach of your marketing efforts. In a society where almost every business is represented on social media and a shift towards paperless advertisement takes place, when it come to online marketing, any business is no exception.
Ways to Reach Out Your Market Online
There are various channels and platforms that one can use to market their business online. Whether you are a small or large company, you can use these platforms I will be mentioning below to boost your business.
1. Social Media
Facebook, Twitter, Instagram and Pinterest are some of the most popular social media sites today. There are over ten million active social media users globally and growing. Social media is therefore a platform that one cannot ignore. The advantages of social media marketing include the fact that it is absolutely free, it can reach a large number of people especially the younger generation, and one can use already established popular individuals to market their products or services. You can decide to manage your account on your own or you can opt to hire a social media manager. Either way the strategies you adopt in order to reach your goal should be able to work for you as an individual.
2. Email Marketing
Email marketing is a quick and easy way to keep in touch with your previous clients as well as potential clients. Email marketing is better than social media marketing because through emails, one can share a larger amount of information. You can also personalize the emails, which makes your clients feel as if they are valued. Caution should be taken when contacting the people on your client list, most of the time, these people have already given you permission to contact them and you should not abuse this privilege by stalking them with numerous emails and promotion material. Ensure that you engage in the right amount of contact and put relevant information in the emails.
There are some blogs that are very popular with readers and receive more than one thousand hits per hour of blogging. You can decide to jump on the bandwagon of one of the popular blogs or create a blog of your own. Although it will take some time before you garner a good number in terms of audience, you can still exercise patience and watch the blog gradually growing. The advantages of blogging are that you can have a great amount of content available to your audience. You can also integrate this blog into your social media pages and thereby direct traffic from social media to the blog.
4. Websites and SEO content
Once you decide to put up a website, you have the tough task ahead of placing rich content on your website in order to retain an audience. SEO and content writers can help you build up an interesting and informative website that will lure in a large audience.
Right Content on the Right Channel and Platform
Whichever channels and platforms you are deciding to use, pay close attention to the content. You need to deliver the right content at the right time through the right channel to reach your specific target market. To do this, you will need to have a content development plan in order to achieve your online marketing success.
So, what do you think? Which platform would be suitable for your business? Or maybe all channels are suitable and you are already using it? Share with us your choice of channel to reach out to your target audience by commenting below.