Integrated Marketing Blog | Island Media Management

What is Performance Marketing and Why It Matters

Performance Marketing increase revenue

One of the game changers in the digital marketing landscape is performance marketing. There are many ways to market your business on the digital today. The field is constantly changing and progressing to make it easier and precise for advertisers to market their products and services.    What is Performance Marketing? Performance marketing is by […]

Read More

Optimizing Your Website to Prevent Problems

Optimize Loading Time

As the saying goes, it’s always better to prevent your website from a problem rather than to fix and optimize them later on. This applies to website development as well. Websites require regular maintenance to keep them running efficiently, especially with the constantly updated algorithms on the web. To prevent your website from running into […]

Read More

Don’t hold back your SEO for an optimized website

SEO Website Review

Behind every successful business is an SEO-optimized website to compete for ranks on the web. This seemingly subterranean part of your business will improve the overall visibility, ranking and searchability of your products or services. However, there are even more benefits of having an SEO-optimized website. We’ll be outlining compelling reasons how SEO will increase […]

Read More

Get ready for Voice Search

Voice Assitant

A few years ago, Voice assistants seemed like a gimmick or a fad. Starting with the voice activated commands in Apple’s Siri, now each of the major smartphone manufacturers have their own versions of Voice Assistants such as Amazon’s Alexa and Microsoft’s Cortana. Voice search is increasingly popular mainly due to how convenient and easy […]

Read More

Digital Marketing in 5 easy steps

Digital Marketing SEO

As a business owner, staying ahead of your competitors in the current digital landscape requires you to be able to market your services or products properly. Digital marketing is increasingly becoming more important to ensure your business gets the traffic, and ultimately the conversions it needs. To get you started, here is the breakdown of […]

Read More

How to Increase Revenue through Digital Marketing

Targeted Advertising Revenue increase

The internet is gradually becoming the common ground where people conduct their businesses, therefore it is in your best interest to establish a solid digital marketing strategy to secure your revenue. In fact, it is becoming much easier and secure for businesses to establish their operations online. Therefore, in order to keep up with your […]

Read More

Using Google Ads New Budget Tool

Using Google Ads New Budget Tool

Google has launched a new tool to manage your budget in Google Ads. But first, we need to explain the different planning tools from Google. Google Ads has three different tools for planners: Display Planner Keyword Planner Budget Planner. These planners are usually used by Google Ads specialists to optimize your campaigns.  Keyword Planner The […]

Read More
Want to find more information about how we can help? Contact Us Now