Integrated Marketing Blog | Island Media Management

Google Ads – Why your business needs it

Why your business needs Google Ads

Considering Google’s global reach as a search engine, it would be sensible as a business owner to tap into one of its most sophisticated online resources, Google Advertisements or also known as Google Ads. To put into perspective just how pervasive Google’s search engine is, data gathered in July 2018 indicated that within just one […]

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Step by step Website Development in Bali

Step by step Website Development in Bali

Website development in Bali – a step by step guide on how your website project will look with Island Media Management. Your project will be unique, however here is a general overview of the three main steps of our website projects:   Step 1: Website Design Process During this stage of your project, we will […]

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Google PageSpeed Insights Updated with Lighthouse Engine

Google PageSpeed Insights Updated with Lighthouse Engine

In November, Google rolled out an update to their Mobile PageSpeed Insights tool. The new update uses Lighthouse and also incorporates field data provided by the Chrome User Experience Report (CrUX). This update has seen many of our client’s websites receiving mobile usability errors from Google as well as very low PageSpeed scores from Google’s PageSpeed Insight tool. […]

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Keep up with Latest Instagram Updates

Instagram Latest Updates

Feeling lost with the constant change in the Instagram algorithm and all the newest updates? Here is a complete list with all the latest Instagram updates you should know about, and how to use them!   Instagram Alerts Users When Friends Are Online Picture by digitaltrends.com Instagram now shows when your friends are online. It […]

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Digital Marketing for Yoga Business

Digital Marketing for Yoga Visual

Nowadays, it’s important to build an online presence for any type of business. For the yoga business, this means building valuable relationships with your online community and attracting new students to your classes and workshops. If you’re just getting started, the digital world can be quite overwhelming. Here are some tips to help yoga teachers […]

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Social Media and Website – Why You Need Both

Social-Media-and-Website-–-Why-You-Need-Both---3

Digital Marketing is continuously changing. A digital marketing strategy is required for every well-working business. The question “is a website or social media better for my business?” is asked more often than you can imagine. If you are running a business within hospitality industry, you should check our tips on Digital Marketing Strategy for Hospitality .  […]

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Digital Marketing Strategy for Hospitality

Digital Marketing Strategy for Hospitality Social Media

Marketing a hotel is a complex undertaking, that’s why you need to understand the digital marketing strategy for hospitality. Advances in technology have meant that hotels have had to take their marketing campaigns to the digital marketplace. This is a whole new landscape for many hotels. It can be difficult trying to find a successful […]

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Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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