Facebook is currently the largest social platform online. With 1.71 billion active users, it is a gold mine for any brand that wants to increase its visibility and Facebook Ads is the most effective way to do it. Facebook Ads allows you to spread your message to Facebook users who aren’t necessarily your followers. The Ads appear to users based on their interests and search history. You therefore get to show what you’ve got to parties that are interested in what you have to offer.
However, getting people to actually click on your Ads can be more complex than having an Ad simply appear on their page. Here’s how you can increase your conversion rates.
Maximize Facebook Ads Conversion :
Narrow your focus
It doesn’t matter how many people see your ads. It’s more important for your ads to be seen by the right people. If you want to increase the conversion rates on your ads, ensure that they are appearing to the right audience.
Your first step is therefore identifying your target audience based on their interests. This will help you build a large fan base much faster, and you can later turn these fans into paying customers.
Be smart with your images and text
Remember the following when creating your ads:
- They should be interesting
capture the imagination of your target audience by creating ads that will pique their interest. Avoid the run-of-the-mill ads. People remember unique, edgy and even almost controversial ads.
- Get to the heart of it
People react more to emotion. Use your ads to capitalize on this. Find a pain point that your target audience is struggling with and provide a solution. Use images of human faces as people are better able to relate to this.
- Learn the psychology of selling
Learn what people react to best. Explore different aspects such as the use of color to grab and retain attention, e.g. red is known to grab attention.
Give them something
If you want to generate more leads, offer your audience something of value. This is known as a lead magnet. This may come in the form of e-books, articles, free tools, video training or email series. These will keep your audience hooked for a while.
Optimize your landing page
Ensure that you have a killer landing page. People take less than 3 seconds to decide whether they will continue with a website. Ensure that your landing page entices your audience to stay by:
- Providing catchy and relevant headings
- Making benefits obvious
- Building credibility of the brand by showing why you can be trusted
When all is said and done, it takes some time to get the right blend for optimal results. A little trial and error won’t hurt. Be sure to take these points into consideration as you search for the right approach for your ads. If you need help to maximize your Facebook Ads, here Island Media Management we will help you.