Facebook is undoubtedly one of the most popular social media platforms available today. It has gone from just being a platform that allows you to share your family holiday photos and random information to something much, much more.
The introduction of Fan Pages has evolved Facebook into a powerful marketing platform for businesses. Various other tools have since been introduced that help marketers reach their target audiences in new and creative ways. For hotels, this is something to definitely take advantage of as it opens up more ways to reach your audience aside from just your free page.
How to Improve Your Facebook Marketing
Invest in ads and promoted content
If you want to reach a wider audience, you need to put yourself out there. The traditional Facebook page won’t get you the mileage you need. You need to invest in paid ads to get noticed by potential customers and fans.
Facebook Ads offer a comprehensive guide to building effective ads. There are various ad formats to choose from including offer ads, videos, promoted posts and many more. Before going live, you can even test various elements of the ad to make sure it meets your standards. Take note of the comments, shares, and likes on your ad when you go live to be able to use this information for future reference.
Use targeted campaigns based on demographic data
One of the best things about using such a large social media platform is the great diversity it hosts. Instead of investing hundreds of thousands of dollars in trying to gather demographic data of your customers, you can use the social platform to learn more about them. This will help you be more effective in targeting potential clients.
There are various features that can help you be more effective in targeting ads. Your audience can be grouped into various categories including age, behavior, location, interests, etc. This allows hotels to showcase specific products or services to different audiences, e.g. ads for honeymoon packages will appear on pages of engaged couples.
Use Messenger to Enrich guest services
Customers appreciate a business that they can easily reach when they need information. Messenger offers hotels an easy and inexpensive way to provide innovative guest services. It can be used for anything ranging from managing guest requests to arranging bookings.
Engage your audience with 360 or live video
Video is proving to be one of the most popular types of content found online today. Users simply can’t get enough of it. You can take advantage of this by creating video content promoting your hotel. You can also make use of the Live Video feature to stream live videos or use the 360-degree video feature to make creative marketing videos.
These are just some of the ways on how you can market your hotel on social media, specifically Facebook. However, it doesn’t stop there as there are many more ways on how you can gain success on Facebook. If you are interested in developing your business further and taking advantage of the resources available via Facebook and other social media platforms, Island Media Management is more than happy to help you achieve those goals. Send us a message and we will get back to you as soon as possible.