Twitter is making ripples and in the business landscape, brands are seeking to leverage its popularity. Brand Watch says Twitter boasts 310 monthly active users and a total of over 1.3 billion accounts. There are over 500 tweets sent daily. 65.8% of large companies in the U.S use the social network for marketing while 92% of businesses tweet at least twice a day. In essence, Twitter is the next big thing in business marketing.
Truth be told though, leverage Twitter for business is a hard nut to crack. It is a double-edged sword that helps share information about new products, solve customer complaints and much more. On the other hand, if your brand falls short of expectations, you can expect the same tool to be used to spread word about it.
If your brand wants to incorporate Twitter in its communication channels, here is a simple guide to get it right:
Build A Strategy – This will make or break your Twitter campaign. Build a content strategy, posting frequency and the content management policy. Look at other brands using the platform and see what you can learn from them.
Getting Started – Create an account using your brand name. Make the brand name short and memorable and if possible, pick a username that you are using on other social media platforms. In addition, ensure your platform is fully detailed and use a captivating background photo.
Identify People to Follow – Go to your other social media platforms and check Twitter users you can follow. You should also try Followerwonk by Moz to find accounts similar to yours. You can start following relevant businesses to increase chances of being followed. If you are a car dealer, following a local tire service center is a good idea. Advanced Search on Twitter helps identify people to follow using your keywords and locality.
Learn about Twitter Management Apps – You will find the Twitter platform tricky to use and manage your content and third party apps such as HootSuite and Tweetdeck allow you to carry out various management tasks such as segmenting people you follow and setting notifications when certain keywords are tweeted or when certain people tweet.
Learn the Mechanics – Start by reading what others are saying in order to understand the type of conversation your audience will like. Retweet the people who post relevant topics and with time, develop your own personality. Remember readers want authentic content that is relevant. Make sure you use an app to determine when your followers are active in order to post then.
Grow Your Account – You can grow your Twitter account on offline channels such as printed materials. Emails will also popularize your account and you can also post photos of interesting company events to start conversations. Customer service on Twitter and starting a conversation can also go a long way to promote your Twitter account.
One of the biggest obstacles is building your original set of followers. Nobody pays attention when you have a few followers and everybody pays attention when you have a big following. Those who take the time to learn how to leverage Twitter and manage it on and ongoing basis often find it to be one of the most valuable tools in your online marketing. For further information or if you have any question please don’t hesitate to contact us.