In the quest for search engine optimization, a lot of link building is often done with the aim of increasing the amount of valuable inbound links to the webpage in question. This exercise goes to increase the likelihood of that website being ranked high in the search results from search engines.
Search engines use link building as a determinant for the ranking of a website, and therefore the higher you want to be, the more work you need to do on link building. Higher ranking is what everyone wishes for because it will definitely increase the number of people visiting their website.
The value of links has often been taken for granted because there is no clear measure of their worth. The reason for this is simply the fact that links are everywhere. Links are essentially the threads that hold the whole World Wide Web together.
Types of Link
To understand the value of links, let us first take a look at some of the link types that you are likely to come about. These will certainly be seen during one or more of the various SEO activities that are being explored world over in an effort to publicize online presence.
Editorial links, also referred to as natural links
These are attracted by good, published content and website marketing strategies, but not money.
Basically hyperlinks to a specific website that is deemed relevant and important to the visitors of the website that’s establishing that link.
As the name suggests, the links acquired through some form of payment.
Mutual links between two websites meant to guarantee mutual traffic for the two. These are easily obtainable but produce very little results towards the ranking of your website. If too many of them are used, one can even get penalised by Google, for instance.
Links in lists that are sorted in categories of submitted sites to a website directory by the site’s owner.
Forum signature links
Inbound links from forums left there by the members who include them in their signature part for that forum.
Links as a Popularity Measure
Search engines have used links from as early as 1990 as part of their algorithmic formula to determine how important and popular published content is. With time, this formula has become more and more sophisticated by taking into consideration other metrics such as authority and spam.
The strategy of link building increases the SEO importance of content through gained inbound links. When it was started, the strategy worked to get links just about everywhere one could get. Currently, link building is focussed on adding value to a website. This ranking is important because it assures only the best information in the world is accessed by users.
Also, if other websites are linked to yours, it is an implication that your website has something interesting and important that other websites do not have. When a sizeable number of these links come from other websites that have already made their names, then it will definitely add a measure of popularity by association.
Links have been seen to decrease their value with time. This implies that a website may be so popular at one time, but if no new links are added, its popularity fades away. It is important that you seek new link sources in order for your published content to remain relevant.
Start to Pay Attention to Your Link Profile!
Now the value of links, which is not always appreciated, has in recent years grown due to the fact that relevance, quality and quantity of links have all been made important by major search engines. These search engines now continually measure the importance of a website by analyzing those links come in or go out from them.
If you have not taken a look at your back link profile recently then it is time to do so!
If you have other view about the importance of links for website, please let us know.