If you are looking to market your hotel online, there are many different ways that you can do so online. They include pay-per-click, social media, remarketing, hotel newsletter, SEO and more. Email is by far the best of them all, but you have to use it right. It is a great way to get high quality leads and will also help you with guest retention. Unfortunately, without a big enough list of subscribers, your email marketing efforts will not be effective. It is also common knowledge that even with a great list, this database will be degrading at a rate of 22.5% yearly. Here are 5 mistakes that you could be making thus deflecting potential subscribers:
You have made it difficult to subscribe to your list – If signing up for your list is difficult in that people cannot figure out why they need to or how to go about it, you will probably lose. Remove the fluff and direct them to what they are missing and reduce the fields required for sign up. Period!
Your call to action is not strong – To be successful in this area, you need to cut the fluff and use powerful language, try using images, ensure that your button is visible and stands out, use a single call-to-action. It is important that your call-to-action be relevant so that it can have value to your visitors.
You are not rewarding subscribers – One of the guaranteed ways of boosting subscriptions for your hotel newsletter is to offer a reward to those who do. These can include special deals reserved for your subscribers, an offer of travel guides with attractions that are close to your hotel and giveaways or contests by email only that you advertise on all your social platforms.
You are not split testing – Carry out simple split tests to compare a particular page element so that you can see where the best conversion occurs. When you find what works, use it and then optimize it from time to time. You will be amazed how bookings and conversions skyrocket. Elements to split test include the colors of your CTA, Opt in rewards, Your CTA and the like.
You have no Pop-Ups – Pop-ups can give your subscriptions a major boost if you just try them. Make them colorful, simple and with a strong message and you will be surprised how well they work for you.
Try and make these changes and see how your hotel newsletter take a leap in the right direction. Feel free to contact us for any further questions about hotel newsletter, digital marketing strategy and website development.