Do you want to improve the ranking of your website on search results pages? Follow these tips and watch your rankings rise in no time.
Publish relevant high-quality content
It’s been said over and over again: high-quality content is vital for better search engine rankings. However, it doesn’t stop there. Your content doesn’t just have to be good but should also be targeted. It should be written specifically for the audience that you’re targeting. Targeted content makes your website relevant and establishes it’s authority in your specific niche.
Put yourself in the shoes of your reader. What words would they use to search for your website or the information you offer? Use relevant and highly target
ed keywords in your content. For best results, include the keyword in the first and closing paragraphs of the page and a few times within the rest of the content.
Keep the content coming
One good piece of content isn’t enough. You need to get your audience interested and hooked. You need them to keep coming back. You should therefore provide them with fresh content. Publishing fresh content regularly ought to do the trick.
Updating your content on a regular basis also goes a long way to improve your ranking with search engines. Your website will be viewed as relevant by search engines.
Use alternative text descriptions
Including videos, pictures and other digital media on your website is a great way to attract traffic and improve your rankings. This media is easy to share and can easily go viral and improve your popularity within a short period of time.
If you decide to use visual, audio or video media, ensure that you use alternative text descriptions or alt tags to describe the media. Search engines will use this to locate your page. This is also important for browsers that only display text.
Work on your links
The links you include in the text can be of great value when it comes to search engine rankings. Many people use phrases such as ‘click here’ which don’t provide much value in terms of search engine rankings. Using keywords would improve search engine rankings of the page you’re publishing on as well as that of the page you’re linking to.
These are a few examples of simple ways you can improve your SEO ranking. It goes to show that you don’t have to spend a bundle to get higher ranking.