Is your business website struggling to contribute to the achievement of your overall company marketing goals? If so, it’s likely due to the fact that the design was not done with mobile devices in mind.
According to Google, the use of mobile internet has surpassed desktop usage by leaps and bounds. And with over 80% of internet users in the U.S. accessing websites through a smartphone, it goes without saying that in order to tap into these numbers, your company must build a mobile-friendly website. It’s important to take time to assess how your website fairs on small screens, as this is the way forward in this day and age.
Like with all trends in SEO, businesses that adapt faster reap more benefits than those that catch on later. This is why you need to invest in a responsive website design (RWD), or, to put it in layman’s terms, a website layout that can be adjusted to fit any screen. Below are some reasons why it’s time to invest in a mobile-friendly website:
1. Boosting Traffic
Take a quick look and observe the people around you. You’ll see that a good number of them are on their devices, either making phone calls, sending out text messages or using their data to browse through their social media accounts or do some shopping. Yes, that’s right, shopping! Nowadays, more and more people are leading extremely busy lives. They are using their mobile devices to shop online rather than visit actual stores. And because the majority of them are always on the go, a lot shop through their smartphones as opposed to using a desktop or laptop (52% vs. 45%). With these digits and findings alone, it should be enough to spur your business into action—setting up a mobile-friendly website!
Because smartphones are basically a handheld computer which allows you to do almost anything online instantly and with ease, it’s important that your mobile-friendly website is easy to read and navigate on a touch screen and contains contents that include links to secondary information pages. Having all these basic functions can definitely increase the traffic and boost the number of visitors coming to your landing page.
2. Google Loves Mobile-friendly Websites
The last few years have shown that Google and other search engines update their algorithms to reward mobile-friendly websites. In fact, Google’s mobile-first index and the Accelerated Mobile Pages (AMP) Project are signs that show just how much weight is being given to mobile internet. And because Google has a job to do—displaying relevant search results and providing better user experience to everyone including mobile users, it’s likely that they’ll start penalizing pages that are not mobile-friendly.
3. Increased Conversion
With an increasing number of people now going mobile, it’s important that your mobile-friendly website can convert the increasing traffic from mere numbers to actual customers. And while this is easier said than done, it’s actually not all that hard if you provide your customers with the following features: pages load fast, has easy navigation and is overall a streamlined site with great content that mobile users can easily share. On the whole, mobile users love a seamless experience.
To cap it off, having a mobile-friendly website will not only boost traffic and increase conversion but will also reduce bounce rates and enhance your brand’s awareness. Because of these benefits, it makes it a must-have marketing tool for any modern business.
If you need help in building a mobile-friendly website, feel free to take a look at our portfolios here. Island Media Management doesn’t just build mobile-friendly websites. We take it one step further and build conversion based and search engine mobile-friendly websites. Contact us here for more details.