As a brand or business owner, one of the most important aspects to keep a note of is the visual representation and impression you give off to your audience. And what better way to captivate their attention than with a stunning new design in 2020? Having a brand that visually stands out at the turn of the decade can be challenging. However, with the right execution and presentation, you can propel your business to new heights and stay ahead of your competitors.
With that said, how do you go about revamping your design language in 2020? In this article, we’ll be taking a closer look at the latest graphic design trends to emerge in 2020.
Design for a social cause
For the most part of 2020, this year has been quite an eventful year for literally everyone on the planet. The world has been dominated by human rights issues, economic fallout and the life-changing coronavirus pandemic.
In order to stay current and relevant in these challenging times, businesses and organizations are quickly adapting visual elements that portray the magnitude and importance of these issues as a way to raise awareness and make a conscious effort to social causes. Designing for a social cause will help your brand or business stay current and also enlighten your audience of your noble intentions.
Minimalism has been a steadily growing trend in the past few years - and for a good reason. Not only does minimalism strip away unnecessary visual elements, opting for a cleaner more streamlined look, minimalism also imbues a sense of transparency into a business.
When executed properly, minimalist design forms the impression that your business is honest, reliable, and forward-thinking in its vision. Think of Apple with their minimalist design language in its devices, or the clean swoosh of Nike that embodies the bold and active lifestyle.
In addition to the simplification of design, another growing trend is the conscious effort to prioritize the health of our environment - and by extensions, our planet. Eco-friendly design is quickly gaining ground as one of the most impactful design languages in 2020, and likely the foreseeable future. You can pick up this trend by re-evaluating the materials, packaging design, color palette and other innovative ways to promote and raise awareness for the safety of our planet and future generations. Design with sustainability in mind is perhaps one of the best ways to future-proof your brand or business to ensure they remain relevant in the future.
Owning a brand or business involves making sure it keeps up with the taste and interest of your audience. And one of the ways to do so involves staying current in the visual and graphics department.
With so many businesses mimicking design cues of popular styles and brands, it can be daunting to curate on your own. Let us help you with that. We have a dedicated team of creatives at Island Media Management who continually strive to deliver the latest and cleanest graphic designs.
Whether it’s a fancy header for your website, an eye-catching email signature, a fresh new logo, or just about anything in between. Let’s talk design and grow your business. Consult with our team at Island Media Management.