A hashtag refers to a phrase or word that is preceded by the hash sign and is used to identify a topic or keyword. Hashtags have been adopted across different platforms because of how they have revolutionized information sharing and agenda setting. In fact, the use of hashtags is common to the extent that they have gone been beyond their original purpose.
So just how do Hashtags Work on Google Plus?
Rules for Google Plus Hashtags
Like other social media platforms, Google+ has also adopted the use of hashtags albeit in a different way. Here’s how they work on Google+:
Google Plus hashtag composition
One of the important things to keep in mind when using hashtags on Google Plus is that spaces are not supported. Moreover, characters that are not letters cannot be used for hashtags. Thus, Google will drop them from the hashtag. This means that you cannot have hashtags with numbers alone. Ultimately, the automatic creation of hashtags is not only a breath of fresh air, but also powerful.
Google Plus auto hashtags
Google plus does not let users organize hashtags. Rather, hashtags are added only when the content is perceived as being relevant and the keyword is popular. The automatic nature of hashtags on Google Plus means that they are only added when a topic is discerned clearly.
When you include hashtags on a post, at least three of them will be displayed at the corner of the post. Although only one hashtag can be seen, the others can be made visible by placing the mouse over them.
Google Plus does not have a limit on how many hashtags you can have on your posts. This means that you can have more than one thereby being able to get a conversation started or even keep it going.
Google Plus hashtags are a good medium for casting your net wide by increasing the reach of your message/agenda because even people that are outside your extended circles will see the message.
Certain hashtags do not work
Hashtags that are specific, for instance those relating to events, locations and games, do not produce the desired results on Google Plus as is the case on Instagram and Twitter.
Hashtag results ranking
The ranking of Google Plus hashtags is done based on popularity. In addition, search engine results are also driven by hashtags and may in some instances miss your main search term.
In summary, the use of hashtags on Google Plus offers an added advantage of increased exposure.