Whenever you engage in Google+ marketing, it’s important to make sure that people are actually paying attention to what you’re saying. Fortunately, there are some ways to strengthen your engagement with your audience.

Encourage People to Engage

Whether you know it or not, there’s a format that you need to
follow to encourage other people to engage with your content.

1. Page Title
marketing on google plusKeep your post’s title to 40 characters, or less, and your
short summary to 159 characters, or less, so that people don’t have to click on “Read More.”

2. asterisks
Place asterisks at both ends of your post’s title to make it stand out by being bold.

3. link
When using either an image, or a video, remember to link it to your destination post.

4. Personal Insight
Always include personal insight to connect with your readers.

5. Call to action
Either ask a question or include a call to action. This boosts your engagement.

6. Hashtag
Include three to five hash tags. This ensures that people on G+ find your content. It also helps your content get found by Google search as well.

Creating this type of post not only gives you an edge, but it also makes it easier for your target audience to engage with you and to share your content. Since this is your ultimate goal with any marketing that you do, you’ll want to follow this formula every time you engage in Google+.

Always Remain on the Topic

Even if you have a lot of restrictions about who can engage with your content, there’s still a way in which your business can benefit from having a Google+ presence. Just make sure to brand your business based upon the style of posts you make. Your goal here is to work at educating your audience while also entertaining them.

Although you may not believe it, this works really well because it encourages your audience to interact with you as you also manage to drive more visitors to your website. Many businesses also report receiving more phone calls too. So, while it’s fine for you to mix things up a bit, you need to stay consistent and on-topic at the same time.

Share Your Business’ Posts via Your Personal Pages

Most marketers say that they don’t have a lot of free time. After all, managing both a brand and individual page is very time-consuming. However, if you find a way to combine your efforts, you’ll extend your business’ reach in a way that will truly pay off in the end. Fortunately, this is something that’s relatively easy to do.

The best way to do this is by starting with your business’ Google+ page, where you’ll make your first post. From here, go on to share your update on your personal Google+ page, and have those you work with do the same thing too. You can also post a direct link from your individual page to this link. This also magnifies the likelihood of others seeing and engaging with the content that you’re posting.

Many companies are using this technique today. Remember to make some of your own comments as you post your business’ information to your personal page. This actually adds further value to what you’re sharing. It also makes it so that your personal account’s followers don’t feel as though you’re “spamming” them.

By sharing your posts from various accounts, you’ll reach a bigger audience. When you do this, while also adding some personality to your posts, you’ll humanize your brand and show others that you’re a trustworthy authority on your subject.

Post Content From Other Folks

Make sure that at least 80% of your content is not promotional. This content should link to other blogs, or you can also share other people’s posts. As you do this, make sure that you also add in your own insights, or opinions, to increase your authority and the likelihood that others will read what you’re saying. In doing so, you’re demonstrating that you also know the market.

You may even want to go so far as to create a community in which you share other people’s posts. This broadens your reach, showing your audience that they can trust you. Of course, your community influences how you’re perceived by others, as well as how Google sees you. This is your opportunity to prove that you know what you’re talking about.

Remember to Track All Metrics

Once you know what inspires others about your business, you’ll find that it’s easier to measure the metrics that relate to it. So, the next time you analyze your Google+ metrics, make sure that you also take a look at whether they’re leading to sales or new signups, fresh followers or more web traffic. This information will help you decide whether your social media efforts are actually working. It also enables you to make any tweaks necessary along the way.