Few, if any, would argue against the proposition that we live in a world of change. It has been 2500 years since Heraclitus first wrote that “No man ever steps in the same river twice, for he is not the same man and it is not the same river.” The concept that only change is permanent holds true now more than ever.
The game is changing.
As computers get smaller, more energy efficient and more powerful, we are now most of us walking around with computers more powerful than those that were available to only the largest companies an governments a mere 15-20 years ago. The explosion of smartphones, and soon wearables, is not only reshaping how humans think about and access information, it is reshaping the very landscape of the internet itself.
Par for the course, the guys over at Google see the writing on the wall and are taking up a position to play a part in its composition. Over the past few years, Google has adopted a proactive stance in giving more and more search relevance to mobile-responsive website designs.
This is evident in the new search results pages that Google is now serving to identifiable mobile devices. Have a look at the picture, which features today’s Google results for “Online marketing in Bali.” You will see that the search listing snow feature a tag generated by Google that identifies a site as being “mobile-friendly.”
As users get used to being presented with choices regarding the mobile-responsiveness of sites they may choose to visit, it could have huge impacts on the success of your website. We have been advising clients for a long time now that having a modern, mobile responsive website design is of critical importance. It is only natural that this importance will increase as more and more users spend more time surfing on mobile devices.
Go mobile or go home.
What does this mean for your business? At the very least, it means that users will have increased access to competing websites that offer a more intuitive, easier user experience. You should also consider that, at some point, Google is likely to begin demoting non-mobile-friendly websites for search results served to mobile devices. This can cost you real traffic, and real money.
So, what’s the plan? Well, you should chat with a qualified online marketing consulting service (… ahem…) to assess where you are in comparison to where you need to be. To you business owners and executives out there, go ahead and get in touch to see how we can help you meet your marketing goals. For those of you fortunate enough to live here in Indonesia, we invite you to our office in Sanur, Bali to meet the team and to learn more about how we are now helping some of the country’s most successful brands navigate a changing internet.
Or, have a look at our mobile website design services.